3 Reasons Why Your Site Didn’t Generate a Single Lead Last Month

Small businesses starting out on the road of online marketing rarely generate leads immediately. Experience has taught me, both personally and working with customers, that there are stacks of reasons why things aren’t working out in the early stages of your first online campaign.

The Good

You’ve not posted a single thing on your blog, engaged in social media channels because you’re hiding away working on an ebook and that’s taking precedence because once it’s finished you’ll be able to market it.

It’s a really cogent piece of work, offering lots of valuable insight and well-designed. Also, it should be finished the week after next and you’re concentrating all your efforts on this.

Once it’s finished you know you’ll really have something special to drive people to your website and generate leads.

You realise there’s no point in having traffic to your site without anything that will convince people to get in touch about your services.

The Bad

You’ve spent way to much time on Twitter and Facebook trying to build a following without investing anytime in content creation on your business blog.

Although social media is great for banter, networking and idle chit-chat – oh yeah, and customer service – it doesn’t build trust like the way a well-developed website / ebook / white paper, etc, does.

Once you’ve got the pillar content on your site (i.e. kick-ass resources) that benefit potential customers, it will be time to focus more on using social media to get people to your site. Wait a while before going hell for leather on social media. A trickle of participation will do whilst your developing other stuff in your valuable time.

The Ugly

You’ve got your call-to-actions below the fold and, lets face it, the design of your website is so poor that any traffic you get bounces away without really knowing what you’re selling, what your key value proposition is.

Although you’re blogging like a madman, everyone who gets to your site believes you’re not professional because you’re working with a badly tweaked WordPress theme, no logo, oh, and your pages don’t load very quickly.

Maybe it’s time you hired a professional web designer?