With more and more companies getting their heads around online content marketing, it’s getting harder to stand out. Great website design isn’t as rare as it used to be, and there’s more and more good content out there with companies trying their hand at blogging, publishing E-books, white papers and updating their web content regularly.
What's your business blogger going to write?
Ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain. You no longer need to spend tons of money interrupting your potential customers. Instead, you need to create remarkable content, optimize that content (for search engines, RSS readers, and social media sites), publish the content, market the content through the blogosphere and social mediasphere, and measure what is working and what is not working.
To cope with this Halligan and Shah suggest:
You want to think of yourself as half marketer and half publisher. You might consider making your next full-time hire a writer/journalist.
That’s not a bad idea, really. In fact, hiring a writer to help your business cope with content creation could be what helps you stand out from the rest.
Of course, once your writer is in residence and the initial thrill of the new job has worn off, they will have to keep that business blog going. Here are a month’s worth of posts I’d love to see that new writer blog for you! Why not bookmark them for a rainy day!
30 Blog Topics for Your New Content Marketer
1. Why We’re on Facebook?
2. Where We’ll Be in Five Years
3. The Most Important Person in the Company You Haven’t Heard of and Why
4. How we nearly lost Malin as a customer but turned things around
5. Reasons You Should Follow Us on Twitter
6. Why I love this company
7. The YouTube video we’d make if we had Apple’s marketing budget
8. The Story of How We Started (And where we are now)
9. This is what I think we could do better – What About You?
10. Reasons why you should subscribe to our Newsletter
11. Why we’re REALLY interested in what you’ve got to say
12. Different Ways You Could Use Our Widget
13. Podcasts. Why we make them.
14. 3 Questions We Couldn’t Answer Before, But Can Now
15. Poll: Which blog post last week sucked?
16. What Happened to Peter two years after he stopped working for us?
17. Why Casual Friday is important at our place?
18. A mistake we’ve learned from.
19. What we’d do if we started our company from scratch again.
20. Links to the best blog posts about us on the Net
21. Lessons We Need to Learn
22. Download Our best E-book Ever!
23. YouTube videos customers have made about us.
24. The Hottest Property in the Office
25. Where Next Week’s Meet Up is Happening
26. We’re Unique Because?
27. Things We’re Doing to Reduce Our Carbon Footprint
28. What We Look for When We Hire
29. Interview: Our Newest Friends on Facebook
30. Why We Love it When You Get Angry
Image: FlickrCC
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