Guerrilla marketing sets out to create unique, engaging and thought-provoking content to generate buzz, and interest.
The concept and term was coined by Jay Conrad Levinson in his book Guerrilla Marketing.
Guerrilla marketing in the real world is any unconventional marketing intended to get maximum results from minimal resources: PR stunts, surprise giveaways, weird and wonderful gimmicks.
Digital guerrilla marketing uses both mobile and web technologies to engage the consumer and create a memorable brand experience.
This week’s episode looks at 360 Degree Marketing, a guerrilla tactic to use in your online marketing small business.
A Bang on the Head
I recorded this show suffering from concussion, which was a little bit silly. I banged my head in a bit of a nasty fall and stupidly didn’t get it checked out or take anytime off. After the show I went and got a CAT scan and thankfully there’s no lasting damage. Still, I’m under orders to take it easy for a few days. Apologies if I’m a tad unfocused. The show script I’d written pre-fall helped me get through it.
Click the player to listen now:
About Jon
