5 Reasons You Should Follow Us on Twitter

Have you actually sat down and thought about why your customers should follow you on twitter? I mean really thought about it!

I’ve seen stacks of businesses jump on Twitter in the hope that’s it’s a gravy train, but although they’re tweeting away I’d like to know what they think they’re getting, and what they’re really getting.

Define Your Goals

As with any online communications activity, you’ve got to have an idea where you want to end up. What is this great new shiny online communications tool allow you to do?

Are you on Twitter to:

• drive people to your blog?
• make connections with potential customers?
• monitor what others are saying about you?
• use it as a channel to provide customer support?
• manage a crisis?

The list could go on…

Deliver

Once you’ve worked out why you’re on Twitter, it’s imperative that you deliver on your promise.

If Twitter is a channel you use for instant customer feedback, for example, you have to monitor it pretty much all the time. Even on weekends. Don’t just take my word for it; Shel Holtz’s interview with Christian Gunning, director of Corporate Communications for Boingo, a WiFi service provider in the US demonstrates just how important it is to keep up with Twitter on weekends.

So what about me?

As this is part of a series of slightly more relaxed summer posts for the month of July, I’m going to share why I’m on Twitter and then suggest 5 reasons I think you should follow me!

Why I’m on Twitter (in no particular order)

1) To keep up to date with what’s new in communications, online marketing, B2B strategy, basset hounds and Liverpool FC.

2) To drive traffic to my blog

3) To connect with really interesting people fro all walks of life

4) To connect with potential customers

5) To enjoy a few minutes in a global café each day with good friends

Why You Should Follow Me on Twitter

1) I share links to what’s happening in communications, online marketing, B2B strategy, and the PR industry.

2) If you work in the same industry as me, I’m happy to help share your ideas, promote your tweets.

3) If you want to know a bit more about how communicating effectively online can help you grow your business.

4) I spend a lot of time thinking about online communication channels and how changes in this space effect businesses.

5) I’m pretty loyal to my online friends

Your Turn

So why are you on Twitter? Are you achieving your goals? Are you delivering on your promise?

This post is #5 in a summer series of 31 Blog Posts in July