An impromptu survey of the college students I’m working with this year, following on from the successes of last year’s group, revelled that an astounding 72 percent of them had never heard of Google+.
Just one student – who also happens to be building an Android app for his final year project â€“ actually had an account.
The figure for Twitter wasn’t much better. A measly 16 percent had a Twitter account.
So much for millennials being the social media generation !!!
“What’s the Point?” Dr Buscall?
When I presented Twitter to them and showed them how it worked I was met with blank looks and questions about its value.
“It seems so random!” I was told.
It was only when I started to show them how Twitter can be used in crisis management or lead generation that they began to warm up.
Only two students had an active blog, and one of those was the app developer! Two had abandoned their blogs and one wasn’t sure how to get started.
A Bit of A Challenge
I came away from the session acutely aware that if millennials aren’t really up on social media, how can we as marketing consultants expect older, less digitally aware business owners and decision makers to try and give it a go?
Perhaps ailing sales are a key motivator to explore the benefit of new channels?
Whatever, I can see that I’ve got an intriguing time ahead. Oh, yes. And today’s homework? Go create a Twitter account. I also asked the college to order 20 copies of Mark Schaefer’s Tao of Twitter pronto!