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8 Ways Your Company Can Communicate More Effectively

Written on 04/07/09 by Jon Buscall in Best Of, communication

communicate
1. Keep a blog.
2. Update your blog regularly.
3. Be polite and friendly
4. Remember that writing for the web is different to writing for paper
5. Keep email effective: one subject per email
6. Send your customers a postcard just to say “Hi”.
7. Sign it with a pen.
8. Strip weasel words from all your copy.

Image: Flickr CC

2 Comments - Leave a comment!

http://blogharbor.wordpress.com CGabriel

Hi Jon,
I came across you on ProBlogger as I’m taking the same challenge as you. The whole business of reaching out and driving traffic is forever a mystery to me. You mentioned you reached out to 200 for comment and only a handful did so. I’ve found a bit of comfort in what you wrote.

I’m in the media and have colleagues and friends everywhere, both radio and print (online). Hundreds of them, and thankfully others, will come to my blog daily and over the course of a week share their thoughts with me…………ON THE PHONE OR IN EMAIL! It astounds me how few will actually engage on the blog.

Nevertheless, I’m glad I came across you….I’ve read through a bit here and have enjoyed all of it.

Best wishes,
Christopher
http://www.jontusmedia.com Jon

Hi Christopher,
Many thanks for the comments. I was hoping it was because dog breeders are a bit older, quite often, especially those that are in the same Google Group as me. However, it could also be that people just aren’t comfortable commenting in public.

Will check out your site too!
Best wishes,
Jon