Jon Buscall - A man who walked more than 20 Km per day on his holiday
The old adage “build it and they will come” doesn’t apply to business blogging anymore. The Net’s awash with noise and for your business blog to stand head and shoulders above the rest –no matter what kind of business you’re in– you need to invest time, energy, effort and blogging know-how. You also have to write with personality.
People don’t like interacting with businesses; they like talking to people.
Business is Personal
One of the things I’ve learnt about selling my consulting and writing services is that people care about who you. It’s not enough to offer great service and competitive rates. They also like to know something of who you are. What you stand for? How you talk or whether you listen?
That’s why it’s important that any business blog –a window into its soul, if you like– should convey something of the personality of the people behind the blog.
Think of your blog as a place where people get a chance to see beneath the sheen of corporate copy that usually covers all your business communications.
10 Strategies for Adding Personality to Your Business Blog
- Post a video; talk to your audience from time to time
- Share recommendations or things that have caught your eye
- Free yourself from corporate copy and write in a more personal tone of voice
- Be human and admit when you’ve made mistakes, but also provide solutions
- Respond regularly to comments and show that someone’s actually listening
- Keep things real and get away from fine-tuning everything your write
- Think of your blog as an ongoing conversation, not a broadcast
- Post interviews or conversations to vary the tone of your blog
- Get several people to contribute and give them the freedom to use their own voice
- Include plenty of pictures; don’t just expect readers to wade through copy
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