Are You Missing Out on Business?

I was listening to a podcast this week by an internet marketer and content producer. He was talking at length about how his income had diminished since he stopped charging for premium content. He then went on to talk about trying to figure out which way to go next to generate business.

Sometimes I think we as small business owners can’t see the wood for the trees. The best business opportunities are right under our nose. For example, the consultant in question makes a variety of excellent digital training products for one of his niches in conjunction with a podcast. Yet he does nothing for an equally great podcast that he produces in a slightly different niche.

Where Else Are You Missing Out?

Some business bloggers put affiliate links on their sites to generate extra income. If you aren’t, do you know why? Is this part of your strategy?

As far as I’m concerned consultants that try their hand at also including affiliate marketing on their site is fine as long as it doesn’t water down the key value proposition. After all, if you make more money as a consultant you don’t want to be sending all your traffic away for a few pennies from Amazon affiliates.

But missing out on business could also be more complex.If you’re active on Twitter, constantly connecting, engaging, blah blah blah, but not seeing any value in your presence in monetary terms, perhaps it’s time to look in a different direction direction? Instead of engaging with 20 or 30 people, why not reach for those who don’t want to engage? Who just want to buy?

For example, why not put out regular scheduled tweets that drive peeps to a landing page where you’re promoting your newsletter, building your list?

Or maybe you’re a consultant who is also a great blogger with lots of interesting insights and advice but aren’t making it clear you’re also available for conference speaking, training, etc.

Step Back, and Scrutinize the Roses

Even if you have a successful business that’s ably supported by your online marketing, maybe it’s just time to pause for a moment and look at the potential of your site, your online presence that you are not tapping into.

Finding new outlets is one of the things business growth is all about, after all.