With literally hundreds of emails flooding in-boxes around the world on a daily basis, it’s not surprising that a lot of email doesn’t get read.
I’m convinced much of this has got to do with sloppy subject-line writing.
Customers I’ve worked with tell me: “I don’t have time to read my mail religiously. I zip through looking for the important stuff.”
The subject line of your email MUST entice the reader to open up the mail and read what it says. That’s it’s job.
To leave this field empty or just use “Re:” is asking for trouble. In the business world it’s commercial suicide.
When writing email subject headings think of them as writing marketing copy. You’re writing headlines to draw attention to the body of the mail. Imagine if the marketing industry used sloppy headlines like this…
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