I came across some wonderful copy today. There I was sitting in a pub in London trying out the English ale and munching on a packet of crisps after a long meeting at Gower Street when I glanced at the writing on the packet. It was pure genius.
Creative personas!
There on the back of the crisp packet was the following:
A big hello from all the fryers at Burts! In 1997 all we could find were tasteless, junk filled crips. We knew we could do better. After a lot of searching we found an old fryer (a machine not a person) and put it in a tiny factory down here in deepest Devon. We then started to work out how to make fantastic chips using only the finest and freshest natural ingredients.
It took us ages to cook the perfect chip with quite a few burnt ones (and fingers) along the way. Eventually we worked out a simple and delicious recipe….
This is great writing because it talks directly to the consumer in such a personal way. And it has a sense of humour as well as the key value proposition.
Even More Creativity
On the back of every packet of Burts Hand Fried Potato Chips it tells you which field the potatoes come from and who friend them. In my case it was Richard.
If you’ve got a moment, visit Burts’ website where you’ll see a fabulous example of a company using the web to creatively brand themselves.
I loved the Who page and discovering who Richard was, along with the rest of the team.
In short, this was a brilliant example of a micro-company creating some brilliant offline and online branding.
PS. The chips/crisps were delicious! I only wish they imported to Sweden 
About Jon
