Best Practice B2B Blogging

April 16, 2010 By 21 Comments
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Just for fun and as it’s the end of a long week, here’s a bit of audio I recorded yesterday in response to Mark Schaefer‘s webinar the other night. I enjoyed Mark’s talk so much it got me thinking.

Running time is 4 min.40.

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About Jon

Owner of Jontus Media, marketing consultant, lifelong Liverpool FC support and podcaster. Guarded by basset hounds .

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  • EightFalls

    Great to see … I mean hear … the podcast. I agree with the Vlog lighting problem (especially in Sweden during the winter months). I have been trying to get a podcast together this past week, but still trying to get the audio thing worked-out. Thanks for sharing those two kronor – I am going to try and give this a go.

    I saw that you posted the podcast from my iPhone, but was not able to listen to it on the trip home since the pluggin is flash based. Just thought I would let you know :D

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  • http://sporringsocialmedia.com andysp

    Sweet Jon! The funny thing is I have been working on a blogpost about Vlog and podcasting. Well I guess you'll read it if/when it comes up!

  • http://www.jontusmedia.com/ Jon Buscall

    Thanks Anders! Look forward to your post :)

  • http://www.jontusmedia.com/ Jon Buscall

    Hi Mark, Thanks for letting me know about the iPhone prob. This was posted literally minutes before I had to zip off to record an interview for a client so I think the mixdown could have been better. And I need to look more into distributing podcasts. There's a big difference between distributing them in-company, say on an intranet, and trying to reach a bigger audience.

    My aim here was to do something different, inspired by the likes of Shel Holtz, Mitch Joel and Joseph Jaffe, who I really admire. Their podcasts are brilliant.

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  • markwilliamschaefer

    Very impressive. You sound like a movie star! Great points, compellingly delivered. I will get into podcasting if you can be my voice-over!

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  • http://www.jontusmedia.com/ Jon Buscall

    Cheers ! LOL. But aren't actors with a British accent always the bad guys in the movies these days :)

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  • http://www.quest-pr.com Sharon Cain

    You make great points about the power of our voice to build trust Jon. In the same way that I was taught as a rookie radio journalist to imagine I was reading the news to an audience of one (someone who was special to me), podcasting is a very personal Social Media tool for building rapport and relationships. Our voices can project our personalities, enthusiasm and passion for our chosen topics – we can also pick up when someone is smiling! Podcasts also capture our full attention as we have to listen harder and are therefore a more captive audience. Thank you, I really enjoyed this.

  • http://www.jontusmedia.com/ Jon Buscall

    Thanks, Sharon! That means a lot to me given your background. rnAll my journalism experience has been in print so vlogging and podcasting is not a natural move for me. But I love podcasts and listen to lots of them when I go to the gym or travel across the city. My intention here is to show other content producers just how important it is to explore new media and see how it can work for your company. rnrnAlthough there’s quite a bit of talk on the Net that podcasting is dead, I’ve seen first hand how it can really work to build trust for consultants and keynote speakers; it’s also great for in-house communications. rnrnHopefully by sharing my experience here it will encourage others to give it a try and explore what they (or their company) can do.

  • http://www.jontusmedia.com/ Jon Buscall

    Thanks, Sharon! That means a lot to me given your background.
    All my journalism experience has been in print so vlogging and podcasting is not a natural move for me. But I love podcasts and listen to lots of them when I go to the gym or travel across the city. My intention here is to show other content producers just how important it is to explore new media and see how it can work for your company.

    Although there's quite a bit of talk on the Net that podcasting is dead, I've seen first hand how it can really work to build trust for consultants and keynote speakers; it's also great for in-house communications.

    Hopefully by sharing my experience here it will encourage others to give it a try and explore what they (or their company) can do.

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