Yes, although many businesses take some down time to enjoy the sunshine, this could be the time for you to put the groundwork in place for a successful marketing campaign come the autumn and spring.
Many small businesses are often rushed off their feet working with clients to take care of their content marketing. Particularly if resources are tight and they’re bootstrapping or working under a very limited budget.
Trouble is, it takes time, energy and serious amounts of planning to bash out blog posts, record podcasts, make videos, engaging in social media and all that other stuff that you have to do to successfully market your business online.
So here’s what I think you should do this summer.
What About You?
If you’re planning to produce or lay the ground work for some substantial content marketing over the summer months, please share your ideas in the comments. There’s nothing like committing to something in public to motivate you.