Message Mapping for Dummies – Infographic by JontusMedia

Excuse the cheeky title! I just wanted to share an infographic that we’ve just made for one of our wonderful clients: Jayme Soulati.

Message Mapping is an incredibly important aspect of communicating your message both on- and offline. Working with Jayme, we’ve learned the power of what a Message Map can do for businesses of any size.

As well as enjoying this message map, make sure you download Jayme’s impressive ebook on Message Mapping.

Remember, if you need design or marketing services, just get in touch with us.

40 Reasons why you need a Message Mapping

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Podcasters, Do Different: #UKPOD14

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Phew! Presentation completed (Photo: Ben Adam Smith)

SO I spoke at UKPOD14 last week in the UK. Mike and Izabela Russell, my friends at Music Radio Creative, did a fantastic job in bringing UK podcasters together for a day of inspiration, strategy and encouragement.

In this week’s podcast, I share some of my thoughts about the event and, more importantly, what podcasters could take away from this event.

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Improve Your Website About Page

Following hot on the heels of episode 125, which looked at Optimizing the Home Page, this weeks show looks at some of the things you can do to improve the effectiveness of your About Page.


Listen Now

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Optimizing the Home Page

Hey, the podcast is back after a few week’s summer hiatus. Yes, I’ve been over to Japan and didn’t quite manage to get a show out. But enough of that !!! Now we’re back.

Listen Now! Just do it!

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Do You Know Why Facebook and Twitter are Better Than SEO?

Do you know why Facebook and Twitter are better than SEO when it comes to getting more traffic for your business website?

They’re not!

Okay, I admit it was a bit of a trick question, but bear with me. The truth is that neither SEO nor social will get you targeted traffic that converts if you don’t focus on your audience.

When both are used correctly, however, I can guarantee you will find your customers and move them into your sales funnel.

Don’t believe me?

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Online Marketing Tools to Help Your Business

Lead Social

It’s really hard not to be overwhelmed by the myriad social media tools available in 2014. Almost on a weekly basis I discover something new to try. Like a magpie, I can’t help but collect bright, shiny new things. So I am always looking for the perfect solution to help with online marketing and happily trial new products.

In this week’s show I talk through some of the services I’ve recently been trying and share my thoughts and recommendations on how you could use them as part of your marketing mix.

Click to Listen

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How to Record a Skype Interview

woman on microphoneOne in every three customers over the last two years that Jontus Media add to their client roster confess to discovering the company through the podcast.

Podcasting need not be daunting. You can record an interview over Skype. Today we’ll discuss how.

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Content Marketing is a Commitment, not a Campaign

joe pulizzi podcast

Joe Pulizzi daring to do different

I read Joe Pulizzi’s Epic Content Marketing recently. Or rather: I listened to it twice back-to-back having got it on Audible. With three basset hounds I get do a lot of walking and a lot of listening!

Epic Content Marketing is one of the most outstanding and informative books on content marketing to date. Full of tips, advice and darn right good marketing sense, I got so excited listening to it that I got in touch with Joe to try and get him on the show.

First and foremost I wanted to talk to Joe about some of the key ideas in Epic Content Marketing and in the show we discuss some of the strategies and tactics you need to know about when it comes to content marketing.

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9 Blog Posts You Should Be Writing

You need to be answering the questions and issues your target audience go online to find the answer to on your blog. Sometimes, however, it’s necessary to add a different flavour to the mix. Other kinds of posts can really bring traffic, build better relationships and get you noticed.

In this week’s episode of the Online Marketing & Communications Podcast, I talk through some of my favourite blog post types.

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My Best-Kept Secret to Make Your Business Irresistible Online

jj jmJon and I have been friends for five years now (thanks, Twitter!) but it’s only in the past six months I’ve gotten the “behind the scenes” view of how Jon approaches his business and his client work.

Recently I asked him, “How do you do it? How have you made your business so irresistible online?”

His answer was so good I knew I had to share it with you. Here’s the conversation we had.

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Marketing is a commitment, not a campaign

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