Snip.ly Adds Custom Call-To-Actions to Your Links

Michael Cheng, founder of Snip.ly, a new breed of link shortener that works to drive conversion, joins the show this week.

michael chengTalking over Skype all the way from Canada, Michael explains how Snip.ly’s unique approach to link shortening gives you ad space on any website. For free.

The way it works is that just like any other link shortener, Snip.ly creates links that direct to the original page; however, what makes it different is that it allows you to add a custom message that appears at the bottom of the page when you get there.

Michael and I talk through some of the strategies and tactics you can employ to get the most out of Snip.ly.

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10 Easy Ways to Measure the ROI of Your Digital Marketing

If you’re struggling how to work out the return on investment when it comes to your marketing efforts, this week’s show is for you.

I talk through ten key performance indicators that you might want to consider measuring.

Although there are many metrics you can measure, it can be extremely daunting figuring out whether the things you’re doing are actually working. This doesn’t just hold for small businesses; I’ve seen big organizations struggling to figure out how to measure the success of their digital marketing efforts.

As far as I’m concerned, a good place to start are the ten metrics outlined in this show. Sure, they’re not perfect. But they’ll give you an insight into what’s working and what’s not as well as encouraging you to tweak where necessary.

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Dave Jackson on The Value of Podcasting

Dave Jackson school of podcasting

Dave Jackson

Dave Jackson, who runs The School of Podcasting, is the guest on this week’s podcast as I figured there wasn’t a better podcast coach out there to talk about the business of podcasting.

Dave, whose how-to podcast oozes enthusiasm, inspiration, encouragement and advice, was one of the ways I learned how to podcast so I was excited to have him on the show. As he has just put out his 400th episode of the show, I figured who better to ask to come on the show to talk about one of my favorite marketing channels than Dave.

In the show we don’t geek out on the benefits of this mixer over that mixer, why Libsyn is the best media host or why you should forget about buying a Heil PR40 ; instead, we talk through some of the mental shackles would-be business podcasters might be grappling with. What’s more, we also explore the ROI of podcasting, the best way to get started and how to persuade your boss that podcasting is worth the effort.

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Social Media Explained

markschaefer_circle-1024x1024Mark Schaefer, blogger, educator, marketing maestro and author, joins the show this week to talk about his new book Social Media Explained: Untangling the World’s Most Misunderstood Business Trend.

I ask Mark about why we need yet another book on social media and we get into an interesting conversation about how key stakeholders in businesses need to understand the current digital marketing climate.

We focus on just why social media and the conversations we have online are increasingly important in an era of content shock – a phrase coined by Mark to describe the rabid proliferation of content marketing in the last years.

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SEO, Promotion & Content Overload

content marketingGetting your content marketing seen online is getting harder. No doubt about it. I heard this week that the equivalent of everything that was ever published between the earliest publications and 2008 is published every 48 hours nowadays. Scary!

In Episode #114 I look at some of the changes that have taken place to Search Engine Optimisation (SEO), content creation and how important it is to work on the distribution of the content you are producing.

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It’s Getting Noisy Out There

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Redesigning a Website

On the show this week I talk about the redesign of the JontusMedia website that we launched in mid-February.

The new site was far too long time in coming because we’ve been so busy with client work over the last 6 months, but we finally managed to get it out there albeit with the odd bug here or two the first few days.

juanjo

Juanjo – great designer and a good friend

I can’t say enough just how proud I am of the design work Juanjo has done on this site. Every time I click into the URL the site makes me smile. He really is a very talented designer and we’ve had some great feedback from people already.

To everyone who has given us feedback, thank you, we’re very grateful.

On the show I talk through the design choices and strategy that underpins the decisions we took, and in particular I look closely at the construction of the home page, the importance of responsive design, how we structured the site to work with our sales funnel and the role of the podcast in all of this.

As I talk through the site design I hope I give you plenty of things to think about with your own site and the kinds of questions you can pose yourself (and your designers!) when it comes to reducing friction and improving site conversion.

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How to Market a School

School brochure for the Chinese marketIn an increasingly competitive market it’s essential to market a school strategically to ensure a solid return on investment (ROI).

I regularly talk to principals and school boards who simply don’t understand how to:

  • get a positive message out to the community
  • communicate effectively online
  • reduce marketing budgets whilst increasing ROI
  • compete for pupils and highly qualified staff with other schools

How Do Parents & Pupils Find a School?

Traditionally it was enough to trust a school’s reputation and word of mouth to bring parents and pupils in to the school. It still, of course, counts a lot these days, as will excellent teaching, outstanding grades, and student care help build your brand.

But nowadays word of mouth has moved online; a lot of parents who are the key decision makers when it comes to the choice of schools are on Facebook. Social media discussions have become one of the biggest ways in which we connect with people we trust. As a result additional traditional marketing activities like sprinkling adverts in the local and or national press in key competitive marketings like the boarding school sector or private sector just aren’t enough.
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Marketing Methods to Move Your Business Forward

It’s not easy to manage your business AND market it at the same time. In many ways it’s a vicious cycle: to move your business forward you need to market it but you can’t market effectively if you’re continually struggling to find time to do the marketing because you’re too busy doing your actual job.

In this week’s podcast, episode 112, I talk through some of the ways in which you can focus your marketing efforts to maintain your business but also the things you can put in place to help you grow your business.

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Working the List

This week’s episode starts with a bit of a rant. I apologize. Then again, I am not going to edit it out because I had to get some thoughts off my chest. Still, I don’t go into too many details. I’ll be saving that for a podcast in the future.

All I will say is go check out Jay Baer’s awesome work on social media and crisis management.

It’s all in the List

The main focus of the show is email marketing. I’m passionate about email marketing. It’s an incredibly powerful tool and one that you should be using. A lot of the value in email marketing is the ability to segment lists and drive different kinds of traffic to different subscribers.

So in this episode I talk a lot about the things you can tweak and test in order to learn about your email subscribers and their behaviour.

And again, apologies for the rant.

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Simplicity in Design, Marketing Strategy & Software

This episode came out earlier in the week to iTunes subscribers.

In recent months I’ve been thinking a lot about simplicity; simplicity in web design, apps, and even marketing strategy. In this week’s episode, episode 110, I talk through some of the thoughts I’ve been having about simplicity and what this means for the way we work and the way marketing works.

Although the episode isn’t intended to instruct or guide your marketing, I set out to share my own approach and get you thinking too.

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Marketing is a commitment, not a campaign

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