Virtual Malls Should Disrupt Shopping

As regular listeners of Online Marketing & Communications know, I recently started producing a podcast for Mygooi along with Bernie J. Mitchell: Beyond the Business Card. The show is aimed at businesses looking to find out more about working at the nexus of digital, social and tech. It’s not a pure marketing show like my own, but I’m publishing it on here too as I’m sure it will strike a chord of many listeners to my own show.

Episode 7, released today, is an interview with Swedish enterprise architect Stefan Kjellberg.

With a career than spans product management, marketing, e-commerce and customer relations, Stefan brings some provocative suggestions and commentary to the show as he runs his eye over the current state of ecommerce. Amongst other things he talks about the need for virtual shopping malls and questions whether Google got Glass the wrong way round.
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How Should a Business Blog ?



I get it when solo entrepreneur’s blog. They’re generating traffic to their website, attempting to raise their profile and show their skill-set. It’s a proven strategy and there are more examples of this online than I could ever mention.

I also get why new media sites like Mashable and Upworthy took the blog format and turned it into an easily accessible form of bite size entertainment. Small nibbles of information to graze on the go.

But what I don’t get is why there aren’t many B2B businesses doing anything exciting with blogging.

I know I sound like a curmudgeon here and, YES, Of course I know there are examples of pretty good business blogs out there – actual company blogs where a team is actually doing some kind of content creation together; but my overwhelming feeling remains that the majority of business blogs I stumble across utterly bore me !

There. I’ve said it.
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How to Publish a Book on Amazon – An interview with Rob Cubbon


I had the pleasure of meeting Rob Cubbon at UKPOD14 last month.

Rob’s an Amazon bestselling author, online teacher, graphic designer and, even though he says so himself, an “all-round good guy” who wants freedom for you and success for your business.

I invited Rob onto the podcast to talk about the work he’s been doing publishing books on Amazon and how this has become such an integral part of his business.
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Inside the Dog House Podcast Studio

Inside the Dog House Podcast Studio from Jon Buscall on Vimeo.

Here’s a bit of an insight for those of you podcast listeners out there who wonder what my studio looks like. Just a glimpse.

Where do you listen?

I’m always curious to know where you listen to the show!

If you have a moment, do send me a pic and a shout out on Twitter, Facebook or Instagram.

Apple Puts its Social Tribe First


Apple Watch. I bet those two little words will feature on a bazillion blog posts the internet over today. Apple. Watch.

I guess most of us thought that the Death Star Cupertino scamps would christen their latest wearable the “iWatch” so at least they surprised us about one thing.

I wasn’t surprised by much though. For starters, I wasn’t surprised:

  • The Guardian live-blogged Apple’s announcement
  • The Daily Mail had the Watch as their top story of the day
  • Svenska Dagbladet were momentarily distracted from the run up to the General Election
  • or that the new Apple Watch Emojis are the stuff of nightmares .

The biggest of all these non-surprises, though, had to be just how many people were interested in the whole thing.

Everywhere I looked Apple Watch or the Apple iPhone 6 seemed to be screaming out of a screen at me. Everywhere. [Read more...]

The Collision of Social in Work

We use Asana for project management with the team. It’s great for things like ToDos, making sure what others are up to, and delivering on time.

We also work with clients in Asana. It helps them share the process of getting things done too and being involved in the project from our side of the fence, so to speak.
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Putting Relationships First

In this week’s Beyond the Business Card podcast over at Gooibiz, Bernie J. Mitchell and I talk to Jon Ferrara about the work he has done developing Nimble, an outstanding social CRM.

I have a monthly subscription to Nimble and make a lot of use of its Today feature, which reminds you to stay in touch with contacts who you prioritise or flag in your database as important to keep in touch with. It also pulls in all the social media info from Facebook, Twitter, LinkedIn that you’d expect from a social CRM.
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Professional Video Production in Your Marketing Mix

Ben Adam-Smith, Regen Media

Ben Adam-Smith, Regen Media

I often encourage businesses looking to add video content to their marketing mix to get started as soon as possible.

As Google points out:

“More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube —that’s almost an hour for every person on Earth. 100 hours of video are uploaded to YouTube every minute.”

Or to put it another way, as Nielsen notes: “YouTube reaches more US adults ages 18-34 than any cable network.”

Clearly, online video isn’t just something to be aware of. It’s a massive, integral part of our lives now and as such, businesses need to not only be aware of this but actually get involved.”
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Message Mapping for Dummies – Infographic by JontusMedia

Excuse the cheeky title! I just wanted to share an infographic that we’ve just made for one of our wonderful clients: Jayme Soulati.

Message Mapping is an incredibly important aspect of communicating your message both on- and offline. Working with Jayme, we’ve learned the power of what a Message Map can do for businesses of any size.

As well as enjoying this message map, make sure you download Jayme’s impressive ebook on Message Mapping.

Remember, if you need design or marketing services, just get in touch with us.

40 Reasons why you need a Message Mapping

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Podcasters, Do Different: #UKPOD14

jon buscall #ukpod14

Phew! Presentation completed (Photo: Ben Adam Smith)

SO I spoke at UKPOD14 last week in the UK. Mike and Izabela Russell, my friends at Music Radio Creative, did a fantastic job in bringing UK podcasters together for a day of inspiration, strategy and encouragement.

In this week’s podcast, I share some of my thoughts about the event and, more importantly, what podcasters could take away from this event.

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Marketing is a commitment, not a campaign

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