Now I’m a firm believer in content marketing. Blogs, podcasts, ebooks, digital training products, you name it; I think they’re important ways of generating leads and building a business.

There are, of course, small businesses out there that don’t want to embrace content marketing. Or don’t really need it.

If you don’t really want to bother with blogging, aren’t ready to see what social media can do for you, you might want to think about what you can do with a couple of web pages and an email sign-up form.

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