Bringing Branding Back

Jamie Wallace, Suddenly Marketing

Jamie Wallace, Suddenly Marketing

A strong brand is vital if you’re going to succeed in business. In this week’s show Jamie Wallace from Suddenly Marketing and I discuss how important it is to audit your branding as we go into 2013.

It’s important to spend time defining and building your brand. After all your brand is the source of a promise to your consumer. It’s the foundation of your marketing messages and no business should be without.

Successfully branding your business brings huge value and once in place it makes all other marketing, both online and offline, easier, faster and more effective.

We also look at storytelling and our predictions for 2013.

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Mentioned in the Show

Jamie’s recent blog post series on Branding

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Connect with Jamie

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  • Erica Holthausen

    This is such a wonderful interview! I’ve been struggling to define my brand, get clear on my value proposition and find my business voice. Elements of my brand are well-defined, but parts are still a little squishy and I’ve never taken the time to get strategic, ask the big questions and write it all down in one place. As a result, the squishy bits of my brand have the ability to overwhelm the parts that are well-defined. When I first started my business, I thought I could just be myself and my brand would rise up naturally from the power of my personality. It was a lovely, if completely delusional, idea. By failing to be intentional, I started to lose my business voice. Gradually, I found myself replacing engaging stories with much less compelling how-to posts. Thank you both for a much-needed kick in the pants!

    • Jon Buscall

      Erica, Thank you so much for the feedback. It’s great to hear that we struck a chord. Thanks. That made my day.
      Come back and tell us how you’re getting on !

    • Jamie Wallace

      Lovely, delusional ideas are so alluring, aren’t they, Erica? ;)
      I can’t wait to sit down over a cuppa and talk with you about your brand. YOU have all kinds of “stuff” to work with – the raw materials that will come together into something brilliant and very unique. 2013 will be a great year for you!

  • Ralph Dopping

    Great interview. Brilliant stuff! It was great to hear Jamie’s voice. There are some real gems in here for anyone thinking about generating and demonstrating their on-line persona. Cheers!

    • Jon Buscall

      Thanks so much Ralph. Appreciate it.

    • Jamie Wallace

      Heya, Ralph!
      Already exchanged tweets with you, but thanks so much for taking the time to listen. Like I said – more audio in 2013 and maybe I’ll even get brave and take a play out of your video book. (Love them, btw … ) :)

  • Pingback: Branding in 2013, marketing predictions, and zombie bunnies | Suddenly Marketing

  • Jayme Soulati

    OMG; LOVE that statement…”I pay little to no attention to SEO.” Preaching to the choir, Sistah! I’m so happy I’m listening as I cram my 2012 books since January into Excel prior to a meeting today with my CPA…talk about multi-tasking, eh, Jamie?!

    And, learned so much more about Jamie in this short time as we’ve not met IRL or had opportunity to speak; Jamie, why is that?

    Cheers to both of you in 2013…and now I know how to get Jamie to read me every day! RSS Reader! Heh!

    • Jamie Wallace

      I don’t envy you that accounting task, Jayme. Ewww!

      I’m glad you feel me on the SEO issue. It’s a tough one. Each time I read an SEO-related post, I feel guilty, but in the end I stick to my guns. In the world of MY small business, SEO feels like a desperate (and mostly fruitless) attempt to make my tiny fish stand out in an infinite (and very crowded) sea. What’s always worked better for me is building strong client relationships that generate repeat business and inspire referrals. Add to that the creation of solid content that attracts new prospects at a fairly consistent pace, and I’m a happy (and busy!) girl.

      Oh – and we DO need to meet in person one of these days. I’d hoped to make it to Social Slam this year, but it fell apart. Maybe 2013 will be my virgin trip to the social south. ;) )

  • Jayme Soulati

    P.S. I think I’m going to go and register

  • Jamie Wallace

    Damn! ;)

  • Sabrina

    Jamie, this is the first time I’ve heard you speak, and you share such great tips with such great clarity – THANK YOU for this!

    • Jamie Wallace

      Thank YOU for taking the time during your busy holiday season to give a listen. :)
      So glad you enjoyed it and even happier that you found some of the tips useful. Can’t wait to see where you go with your brand in 2013.