It’s exciting and challenging because B2B bloggers have really got to find ways of connecting and winning online audiences through compelling content.

As business blogging matures, I’m sure we’re going to see new positions appearing in companies and communications/marketing departments. Bloggers will need to have a strong portfolio of online communication skills and be able to work with a variety of digital formats: words, micro-blogs, video and so on.

@mark, Thanks for sharing the link to your piece. It’s a great take on it too!

100% with Mark here (although I think he does himself a disservice to his writing abilities…)

Although it’s a cliched saying, thinking outside the box has never been more apt. People are looking for outside the norm or unique, and that goes just as equally for blogs as it does products. Those that can come up with fresh ideas and spins will surge ahead and enjoy a solid following/readership, while the others will have to look at other ways to connect.

Cheers bud (and hat tip to Mark for pointing me here).

Great minds, buddy. And ours too i guess : )

Any way, this is great because now i can refer people to your blog too, which is ultimately better written and more entertaining than mine any way!

Here’s my take on the subject Jon : http://businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/

@markwschaefer

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