Has Your Business Blog Lost its Mojo?

The recent talk in the blogosphere of business blogs losing their mojo doesn’t surprise me. After all, what with Planet Facebook seemingly conquering everything in its way, and Twitter getting a lot of mainstream media attention, it’s only natural blogs would lose some of their shine.

If you’re a business blogger bashing out stories on a daily basis for your company, or a small business blogger trying to grow your business with online content marketing, you’d be forgiven for developing a hefty dose of bloggers block in response to all the bad vibes that seem to be out there right now.

After all, there’s nothing like having your confidence knocked when the likes of Joel Spolsky point out that “Most company blogs have almost no readers, no traffic, and no impact on sales.”

But if you’re struggling with bloggers block, or not getting the results you want:

• don’t just bury your head in your hands or give up posting.
• don’t fall into a downward spiral of negative thinking.
• get out there and look around the business blogosphere and see what other people are doing.

There’s plenty to inspire you!

If you’re stuck writing, try vlogging for a change. Or why not put a presentation up on SlideShare? Take some photos, talk to people, keep a notebook full of ideas to draw on. Get creative!

Online content marketing isn’t a sprint race. It’s a long distance journey and you have to be in it for the long haul. That means committing to producing quality content over time.

The bottom line is you need to develop you online presence with relevant content that speaks to your ideal customer in a way that understands the problems they face and the solutions they seek. Worry about that. Not what the others are saying!

Happy business blogging!