Today was a cruel reminder just how important it is to plan, schedule and execute your internet marketing activities!
There I was planning to start the week writing a post on B2B communications before my lunchtime meetings when life got in the way and a client asked me to write some copy super quickly.
I know from experience (and studying the data) that my most successful posts in terms of traffic and comments are posted between 10 and 14:00 Monday – Thursday (10-12 on Fridays). So I need to be getting a post out at my set time no matter what.
But that’s not easy when you’re a one-man band, life, work and dogs to juggle (I’m just picturing it as I write). Still, it’s not an excuse.
Your business gets in the way of you doing things. There’s always something. No matter what. You know that, don’t you?
So the rule of thumb has to be to prepare a trickle of posts that you can turn to when necessary. No matter what.
It’s not always about writing a post to get it out there then and then. Those of us that use blogs as part of our internet marketing strategy need to also write and save a few posts. Store them away for those metaphorically rainy days when everything goes to pot.
A good way to do this is get a better overview of your blogging by using an editorial calendar.
Plan out a week’s (or month’s) entries and then schedule time to write a few of them up at a time.
This kind of planning will mean you have something to post according to the schedule you’ve settled upon.
Today showed me just how much I need to fine tune my own editorial calendar and planning. Family lunches, client demands, etc, all get in the way. But that’s not an excuse. It’s information to learn from.
Have you got an editorial calendar? Are you sticking to it? Do you know what your next five blog posts are going to be about? Maybe, if we’re going to succeed with blog marketing we should treat blogging more professionally.