You don’t have to be the one to write your small business blog just because you work alone.
Sure, it helps if you as a business owner can find time to blog; however, not everyone has the time, skills or inclination to write even if you know that blogging is a successful digital marketing business tool.
Before you hire or take on someone to business blog for you it’s imperative you have a clear understanding of what you want your blog to achieve. If you don’t understand this, how are you going to convey this to your blogger?
I also think it’s important to look at how your competitors are using digital content marketing, including blogging, before you launch your own business blog. The better you understand where your blog needs to get, the better prepared you’ll be. You’ll also have a better understanding of the challenges your new business blog will face.
Looking for a Blogger
Once you let people know you’re looking for a blogger it’s likely that someone will suggest that Anna or Simon, your niece or nephew away at college, could blog for you.
“They love writing,” your brother will tell you. “And they’re all over social media all the time. They’re also super techie and geeks.”
Although it’s very possible that a young person in your family with a bit of technical know-how can work WordPress and scribble a few words, they may not understand your brand or the industry you work in. What’s more, if they’re away at college you may find yourself competing for their attention with their homework and active social life.
If that’s the case then a PR company might be a professional alternative to running your business’s blog. They’ll have plenty of experience working with brands, creating creative content and producing professional work. The risk is, though, that they might not be used to the tone of voice your customers will expect when connecting with you and may be too promotional for your audience.