Don’t ever be afraid just because you’re not the first business in a niche. Burger King obviously weren’t put off by McDonald’s being in the market and neither were Max here in Sweden or Hesburger in Finland.
Over Christmas I found myself in a shop on Södermalm in Stockholm and although the clothes weren’t really my kind of thing there in the background was a piece of country rock playing that I just loved.
I sat down and listened, trying to figure out the title of the song. After a bit of digging I found it on Spotify and favourited it on a playlist so I could find out more about the band when I got back to my desk.
The song was “I Run to You” and the band are Lady Antebellum.