The 4 Best Digital Marketing Platforms for a Consulting Business

It’s easy to drown in the different forms of digital marketing out there if you’re running a consulting business. Because time is precious, particularly if you work as a consult, juggling every aspect of your business, you need to focus on doing what’s imperative – not just helpful.

To help keep things simple but effective, here are the content marketing platforms I think you need to include in 2013 as part of your strategic online marketing plan.

1. Blog.

Do not ignore the power of a blog. They help get you found in Google and other search engines, generate leads and give prospects an insight to your core skills. What’s more, a blog is full of personality. If you write in a tone of voice that reflects just who you are instead of “corporate speak” you’ll show customers a personal side of who you are. This is important because we do business with people, not businesses.

Get a blog right and it will bring new customers to your door. If you’re thinking of starting a business blog or have let yours go on hiatus too long, check out this post on what makes a great business blog.
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The Most Important Marketing Tip for Your Consultancy Business

email-marketingNo, it’s not blogging. And it’s not Twitter. And it’s definitely not Facebook.

The big secret to really getting results as a consultant is so old school that a lot of newbie consultants don’t realise it’s still new school.

So what is it?

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What I’ve Learned from Podcasting

I released Launch a Podcast this week – a 120-page ebook and video training for would-be business podcasters.

I’ve learned first hand over the last 18 months just how important podcasting is to my own business and wanted to give others an easier route into this form of content marketing.

As well as all the geeky audio stuff, Launch a Podcast covers plenty of marketing strategy and will give you a clear insight into what you need to know about:

  • targeting your audience
  • researching your show
  • planning every step of your podcast
  • and ensuring you hit your target market.

The book itself is written for those of you with super short attention spans and is meant to be munched through in an hour, but digested a little more slowly.

A clip from the Launch a Podcast ebook / training tutorials

The four videos walk you through some of the tech stuff and will give you the confidence to produce something pretty darn awesome. Preferably about basset hounds.

The 10 Second Version

If you don’t want to read yet another ebook or spend $15.99 (or $26.99 after March 31, 2012), here’s the key sixteen things you would learn about in quite a lot of detail (and more !). [Read more...]

22 Steps to Create and Publish an Ebook

Are you thinking of creating a digital training product for your audience like an ebook ?

Here are twenty-two steps you can go through to get past the finishing line.

1.) Decide what you want to say.
2.) Define your target audience.
3.) Make sure what you want to say fits your target audience.
4.) Outline your ideas in Curio (if you have a Mac)
5.) Organize your ideas and write a more detailed outline in Curio.
6.) Gather lots of research to support what you want to say.
7.) Make sure you’ve got lots of examples to illustrate your key information.
8.) Write a draft in Curio (or some other writing app like Scrivener, which is also good for outlining and works on Windows or Mac)
9.) Rewrite the draft before you even start thinking about design.
10.) Decide whether your ebook will be landscape or portrait.
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Will Inbound Marketing Save You Money?

If you aren’t sure about the value of online marketing (sometimes referred to as inbound marketing) you definitely need to check out the latest HubSpot study: The State of Inbound Marketing 2012.

It’s definitely worth reading even if you’re unsure about the value of online marketing to a small business like yours.

The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers’ costs, budgets, lead quality, and priorities.

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The Benefit of a Rich Marketing Strategy

Did you get some exclusive Belgian Chocolates for Valentine’s Day this year ? Or maybe you gave some away to your favourite squeeze.

Quality belgian chocolates are one of those luxuries we like to give each other to mark special occasions and show our appreciation for those around us.

Many of us love the rich, dark sensory pleasures of chocolate.

How Rich is Your Content?

When it comes to content marketing you need to give your clients content that is as rich and exclusive as those handmade chocolates.

You need to develop and publish the kind of content that makes visitors to your site, your YouTube channel, you podcast, etc, squeal with delight.

In short, your content marketing should be yummy!

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Everyone in Your Organization is Your Social Voice

Getting staff outside the communications department to participate in your content marketing can really help you show the very heart of your company.

One of the projects I’ve been involved with over the last couple of years is helping Internationella Engelska Gymnasiet’s students get involved in marketing their school.

The students over the last couple of years have, with a bit of guidance from me, got thousands of views on YouTube and helped promote the school to 9th graders looking for an internationally-minded academic senior high school. I’ve been so impressed.

Working with these talented students has been an absolute joy, not only because it’s great seeing young people learn new skills, but also because of the creative energy they have and the insight they have into social media.

Following up on a post from last month, I wanted to give one of the groups a chance to share their voice with readers of this blog, and give a bit of insight to their thinking.

So here’s what Isabell Ahron, Olof Unge, Lovisa Petersson, Vuong Truong and Edward Krook had to say when I asked them some questions: [Read more...]

Online Marketing Tips for Newbie Consultants

online marketing consultant
If you’ve just registered your company, decided to go out on your own as a consultant, are prepared to embrace online marketing strategy to get you where you want to go, then good for you! That’s awesome and I hope you really achieve what you’re setting out to do. It’s an exciting adventure.

No doubt you’re going to set up a website but have you really thought about how you’re going to use it? Is it just going to be a nice, pretty online business card? Something people will find if they know who you are and google your name? Something you will know exists but no one else does?

Or is your new site going to be an online marketing powerhouse that helps you get found; helps you generate leads and turn leads into customers? [Read more...]

How to Improve Your Content Marketing Continually

Succeeding with content marketing doesn’t come from a moment of inspiration or sublime creativity; for the most part it comes from strategic planning and implementing a process designed to achieve maximum results.

For businesses new to online content marketing developing this process and taking appropriate action is not always easy; however, there are a number of key stages to work through to ensure you continually improve your marketing.
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8 Actionable Marketing Tips

Actionable marketing is one of the key secrets to growing your business online.

By actionable marketing, I don’t mean the kind of creepy online marketing that gets you busted. I mean marketing that persuades visitors to your website to take a specific action.

Great copyrighting and design strategy should, as an example, result in visitors to your landing pages taking the action you want them to such as signing-up for a newsletter or trading their email address for a free ebook.

1. Target Your Audience

For your marketing to hit home you have to understand your audience inside and out. You need to know the demographics, their likes and dislikes, where they hang out online and where they don’t. In this way you can ensure that you or your team develop tailor-made content marketing for your audience. Giving visitors to your site exactly what they want or need will give you the very best chance of them completing the desired action whether it’s signing up to your newsletter or purchasing a product.

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