No, it’s not blogging. And it’s not Twitter. And it’s definitely not Facebook.

The big secret to really getting results as a consultant is so old school that a lot of newbie consultants don’t realise it’s still new school.

So what is it?

[Read more...]

I released Launch a Podcast this week – a 120-page ebook and video training for would-be business podcasters.

I’ve learned first hand over the last 18 months just how important podcasting is to my own business and wanted to give others an easier route into this form of content marketing.

As well as all the geeky audio stuff, Launch a Podcast covers plenty of marketing strategy and will give you a clear insight into what you need to know about:

• targeting your audience
• researching your show
• planning every step of your podcast
• and ensuring you hit your target market.

The book itself is written for those of you with super short attention spans and is meant to be munched through in an hour, but digested a little more slowly.

A clip from the Launch a Podcast ebook / training tutorials

The four videos walk you through some of the tech stuff and will give you the confidence to produce something pretty darn awesome. Preferably about basset hounds.

The 10 Second Version

If you don’t want to read yet another ebook or spend $15.99 (or $26.99 after March 31, 2012), here’s the key sixteen things you would learn about in quite a lot of detail (and more !). [Read more...]

Are you thinking of creating a digital training product for your audience like an ebook ?

Here are twenty-two steps you can go through to get past the finishing line.

1.) Decide what you want to say.
2.) Define your target audience.
3.) Make sure what you want to say fits your target audience.
4.) Outline your ideas in Curio (if you have a Mac)
5.) Organize your ideas and write a more detailed outline in Curio.
6.) Gather lots of research to support what you want to say.
7.) Make sure you’ve got lots of examples to illustrate your key information.
8.) Write a draft in Curio (or some other writing app like Scrivener, which is also good for outlining and works on Windows or Mac)
9.) Rewrite the draft before you even start thinking about design.
10.) Decide whether your ebook will be landscape or portrait.
[Read more...]