Listen to any of the digital marketing experts out there and you’ll no doubt hear that it’s essential to build a list of subscribers to an email newsletter with a service like Aweber.
Personally, I think a newsletter (or email subscription list) is essential in business because not only does it allow you to communicate with your audience in a very direct and personal way, it also gives you important data like:
- how many people are opening your mail
- who is clicking on the links
- what the most successful kind of content is in terms of engagement
and so on.
The entry level to setting up a newsletter service isn’t massively high but it can be a bit of a learning curve if you’re not, say, super comfortable running your website so here’s what you need to know.