Victoria started out in manufacturing and was a director at Ernst & Young before moving to Harrogate in the north of England and starting Northern Lights.
In the show Victoria talks about why social media increasingly matters to business, particularly those working in the B2B sector.
We also discuss some of the strategies and case studies outlined in the book as well as how Northern Lights PR decided to take the plunge and jump into a sea of social media three years ago.
If You Only Read One Ebook This Month, Read This One
The Ebook is packed with great tips and advice as well as some of the best social media case studies I’ve read. This isn’t a 50 Quick & Easy Tips” book; instead it’s a well-researched and considered approach that will benefit business owners and marketing executives.
Stand out sections include a chapter on winning new business through LinkedIn and Twitter, as well as the chapters on social media strategy and evaluating success.