Looking for a corporate angle?
Corporate journalism involves writing articles for a company news site, website, newsletter or publication – often with a positive angle or agenda. Unlike commercial journalism –the kind of journalism that finds its way into newspapers– there’s much less scope to be critical or to dig around, cajoling information out of interviewees.
One of the central things a corporate journalist requires is a good sense of diplomacy. It’s essential to maintain client goodwill and to reassure people that you interview that you are not setting out to “dish the dirty” on them.
What can a corporate journalist do for your business?
As the newspaper industry is changing under the weight of the Internet, more and more journalists find themselves looking for new outlets for their writing skills. Rather than seeing them as people likely to attack or question what you do, you will find them very adept at helping you develop and spread your corporate story. This will help your marketing and PR.
The clearer you get your message out to people and the more interesting it is, the better it will be received.
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