I just got back from Rome having fled the minus degrees of the last of the Stockholm winter for a couple of days.
One of the key marketing tactics I noticed was how just about every boutique or store made a point of handing over their business card as we left. Even if we didn’t buy anything.
It goes without staying that in true Italian fashion all the cards were exquisite objet d’art.
Aren’t Business Cards So Yesterday?
Even if I made the mistake of thinking they were.