Podcasters, Do Different: #UKPOD14

jon buscall #ukpod14

Phew! Presentation completed (Photo: Ben Adam Smith)

SO I spoke at UKPOD14 last week in the UK. Mike and Izabela Russell, my friends at Music Radio Creative, did a fantastic job in bringing UK podcasters together for a day of inspiration, strategy and encouragement.

In this week’s podcast, I share some of my thoughts about the event and, more importantly, what podcasters could take away from this event.

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Do You Know Why Facebook and Twitter are Better Than SEO?

Do you know why Facebook and Twitter are better than SEO when it comes to getting more traffic for your business website?

They’re not!

Okay, I admit it was a bit of a trick question, but bear with me. The truth is that neither SEO nor social will get you targeted traffic that converts if you don’t focus on your audience.

When both are used correctly, however, I can guarantee you will find your customers and move them into your sales funnel.

Don’t believe me?

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My Best-Kept Secret to Make Your Business Irresistible Online

jj jmJon and I have been friends for five years now (thanks, Twitter!) but it’s only in the past six months I’ve gotten the “behind the scenes” view of how Jon approaches his business and his client work.

Recently I asked him, “How do you do it? How have you made your business so irresistible online?”

His answer was so good I knew I had to share it with you. Here’s the conversation we had.

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Let’s Talk About Branding – with Izabela Russell

Izabela russell

Izabela Russell, Music Radio Creative


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Time and again we work on projects where customers come to the table without having really understood:

  • what is branding
  • how branding works
  • why branding is so significant
  • and how to discuss branding.

To get the conversation going, I invited the wonderful Izabela Russell, one half of Music Radio Creative, to come on the show to talk about branding.
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Not Your Average Marketing Agency

That JontusMedia feeling. Photoshoot for #gooination

That JontusMedia feeling. Photoshoot for #gooination

This week I’ve held Skype calls with customers in the US, emailed a client in South America several times, done a website walkthrough on GoToMeeting with a client here in Stockholm, Sweden and that’s just the start of it.

I’ve talked everyday with Juanjo, who is in the design studio in Barcelona, Skyped and exchanged mails and Asana ToDos with Sebastian – the latest member of the team – in Osaka, Japan, project managed photo shoots in London, Guangzhou and Hong Kong, and arranged for an intern to come and work with us in Stockholm.

We’ve also helped another client in the US, collaborated with the every wonderful Jenn on the great work she’s doing for two other clients, and put some notes towards a blog post as well. I also don’t want to forget all the conversations I’ve had with our London partner, Bernie, who has been doing a stella job running photo shoots for us with Georgia over in the UK.

Did I mention that I walked the woofs twice every day ?
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How to Increase Conversion Rates & ROI with Split Testing

landing page conversions detective

Do the following statements apply to you?

  • You’ve invested in developing an ebook but no one is downloading or buying
  • You’ve invested in developing a newsletter but no one is signing up
  • Your visitors arrive at your home page, and bounce right off
  • You’re not getting approached by targets / leads when you offer free consultations

Is the ROI on your website practically zero?

I think it’s safe to say you didn’t invest in a website, ebook, and newsletter only to have nobody care. You built it, now it’s time to get them there.
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6 Secrets to a Successful Email List

email marketing

Everyone tells you, as a business, you must have an email list. An email list is everything. “It’s all in the list,” as the saying goes.

But then you look at your list and you wonder why a list is so important. Your list hasn’t done anything for you lately. You email your list regularly and tell them about special deals and offers. But you rarely hit the industry standard open rate of 20%, and fewer than 1% click through to your offer. The rate of new sign-ups equals that of unsubscribes. Just kind of dribbling along.

You must wonder what all the fuss is about. Here’s the answer.
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How to Develop a Successful Marketing Plan

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No matter what stage you are at in your business, it is imperative you have a marketing plan.

In this week’s show I talk through a sample model that I use in my own business and with clients.

The purpose of this marketing plan model is to identify where your business is, who your competitors are, what marketing you’ve been doing (or will be doing) and provide the benchmarks and goals against which you will assess the performance of you marketing annually, semi-annually, or quarterly. This steering document will drive your content creation and make sure that every stage of your marketing is covered.

The show is about ten minutes longer than my usual solo shows but I wanted to cover each section quite carefully rather than rushing through in my usual 20 minutes or so.

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Snip.ly Adds Custom Call-To-Actions to Your Links

Michael Cheng, founder of Snip.ly, a new breed of link shortener that works to drive conversion, joins the show this week.

michael chengTalking over Skype all the way from Canada, Michael explains how Snip.ly’s unique approach to link shortening gives you ad space on any website. For free.

The way it works is that just like any other link shortener, Snip.ly creates links that direct to the original page; however, what makes it different is that it allows you to add a custom message that appears at the bottom of the page when you get there.

Michael and I talk through some of the strategies and tactics you can employ to get the most out of Snip.ly.

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How to Market a School

School brochure for the Chinese marketIn an increasingly competitive market it’s essential to market a school strategically to ensure a solid return on investment (ROI).

I regularly talk to principals and school boards who simply don’t understand how to:

  • get a positive message out to the community
  • communicate effectively online
  • reduce marketing budgets whilst increasing ROI
  • compete for pupils and highly qualified staff with other schools

How Do Parents & Pupils Find a School?

Traditionally it was enough to trust a school’s reputation and word of mouth to bring parents and pupils in to the school. It still, of course, counts a lot these days, as will excellent teaching, outstanding grades, and student care help build your brand.

But nowadays word of mouth has moved online; a lot of parents who are the key decision makers when it comes to the choice of schools are on Facebook. Social media discussions have become one of the biggest ways in which we connect with people we trust. As a result additional traditional marketing activities like sprinkling adverts in the local and or national press in key competitive marketings like the boarding school sector or private sector just aren’t enough.
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