That Was the Year That Was

online marketing

Jamie Wallace from Suddenly Marketing guests the show for a look back at the world of marketing in 2014. We also cast our gaze towards 2015.

Links mentioned in the show:

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That OMG Moment in Marketing

I wanted to talk about that moment when you run digital marketing campaigns for your company and you start to think things aren’t working. I think we’ve all been there. This is my take on how to get a handle on it, where to go and what to do.


[0:01] [intro music]

Jon Buscall: [0:07] Hello, it’s Jon Buscall here from and Stockholm, Sweden. Thanks very much for coming on to listen to this show. This week, I’m going to be talking about that oh my gosh moment when you’ve been running your business for awhile now, whether your a solo or a small team, and you’ve had your additional marketing in place.

[0:28] You start looking at things and you start thinking, nothing’s working. We’re not getting any leads. Everyone else’s site looks better. Nothing that we’re doing is any good.

[0:40] I’m going to try to give you some encouragement and some tools to cope with that.

[0:45] [music]

Jon: [0:52] For starters, let’s all put our hands on our hearts and step forward and admit, yes, this happens to all of us. If we’re involved in marketing, there will come a day when we go to our computer, our smart phone, et cetera, we start looking at what we’re doing, and suddenly we’ll get gripped by panic.

[1:13] Now, of course, we could run around like headless chickens and make lots of changes and do lots of things, and think that being really active is solving our problem. I actually see this when people start talking to me and showing me what they’ve been doing as a way to try and improve things.

[1:32] Often, they’ll have pulled part of the tower apart, and it’ll all come tumbling down, when really they might have been better stepping back and looking at the whole structure before beginning to play. I hope that the kind of tools, the kind of suggestions that I’m giving you here will enable you to more slowly make changes to give you more an informed position.
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Putting Relationships First

In this week’s Beyond the Business Card podcast over at Gooibiz, Bernie J. Mitchell and I talk to Jon Ferrara about the work he has done developing Nimble, an outstanding social CRM.

I have a monthly subscription to Nimble and make a lot of use of its Today feature, which reminds you to stay in touch with contacts who you prioritise or flag in your database as important to keep in touch with. It also pulls in all the social media info from Facebook, Twitter, LinkedIn that you’d expect from a social CRM.
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Podcasters, Do Different: #UKPOD14

jon buscall #ukpod14

Phew! Presentation completed (Photo: Ben Adam Smith)

SO I spoke at UKPOD14 last week in the UK. Mike and Izabela Russell, my friends at Music Radio Creative, did a fantastic job in bringing UK podcasters together for a day of inspiration, strategy and encouragement.

In this week’s podcast, I share some of my thoughts about the event and, more importantly, what podcasters could take away from this event.

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Do You Know Why Facebook and Twitter are Better Than SEO?

Do you know why Facebook and Twitter are better than SEO when it comes to getting more traffic for your business website?

They’re not!

Okay, I admit it was a bit of a trick question, but bear with me. The truth is that neither SEO nor social will get you targeted traffic that converts if you don’t focus on your audience.

When both are used correctly, however, I can guarantee you will find your customers and move them into your sales funnel.

Don’t believe me?

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My Best-Kept Secret to Make Your Business Irresistible Online

jj jmJon and I have been friends for five years now (thanks, Twitter!) but it’s only in the past six months I’ve gotten the “behind the scenes” view of how Jon approaches his business and his client work.

Recently I asked him, “How do you do it? How have you made your business so irresistible online?”

His answer was so good I knew I had to share it with you. Here’s the conversation we had.

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Let’s Talk About Branding – with Izabela Russell

Izabela russell

Izabela Russell, Music Radio Creative

[ Right-click to download ]

Time and again we work on projects where customers come to the table without having really understood:

  • what is branding
  • how branding works
  • why branding is so significant
  • and how to discuss branding.

To get the conversation going, I invited the wonderful Izabela Russell, one half of Music Radio Creative, to come on the show to talk about branding.
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Not Your Average Marketing Agency

That JontusMedia feeling. Photoshoot for #gooination

That JontusMedia feeling. Photoshoot for #gooination

This week I’ve held Skype calls with customers in the US, emailed a client in South America several times, done a website walkthrough on GoToMeeting with a client here in Stockholm, Sweden and that’s just the start of it.

I’ve talked everyday with Juanjo, who is in the design studio in Barcelona, Skyped and exchanged mails and Asana ToDos with Sebastian – the latest member of the team – in Osaka, Japan, project managed photo shoots in London, Guangzhou and Hong Kong, and arranged for an intern to come and work with us in Stockholm.

We’ve also helped another client in the US, collaborated with the every wonderful Jenn on the great work she’s doing for two other clients, and put some notes towards a blog post as well. I also don’t want to forget all the conversations I’ve had with our London partner, Bernie, who has been doing a stella job running photo shoots for us with Georgia over in the UK.

Did I mention that I walked the woofs twice every day ?
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How to Increase Conversion Rates & ROI with Split Testing

landing page conversions detective

Do the following statements apply to you?

  • You’ve invested in developing an ebook but no one is downloading or buying
  • You’ve invested in developing a newsletter but no one is signing up
  • Your visitors arrive at your home page, and bounce right off
  • You’re not getting approached by targets / leads when you offer free consultations

Is the ROI on your website practically zero?

I think it’s safe to say you didn’t invest in a website, ebook, and newsletter only to have nobody care. You built it, now it’s time to get them there.
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6 Secrets to a Successful Email List

email marketing

Everyone tells you, as a business, you must have an email list. An email list is everything. “It’s all in the list,” as the saying goes.

But then you look at your list and you wonder why a list is so important. Your list hasn’t done anything for you lately. You email your list regularly and tell them about special deals and offers. But you rarely hit the industry standard open rate of 20%, and fewer than 1% click through to your offer. The rate of new sign-ups equals that of unsubscribes. Just kind of dribbling along.

You must wonder what all the fuss is about. Here’s the answer.
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