If you’re looking for your first website to market your business online, you can’t go wrong with WordPress.

We’re massive fans of the open source blogging platform, although nowadays we really think of it as a full-functioning CMS.

But don’t just take our word for it.

This week I talk to Dustin Hartzler, WordPress developer and host of the Your WordPress Engineer podcast.

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I regularly get asked to help small- or micro-businesses get started with their digital marketing for super cut down prices on the promise of more work later on.

As a business owner myself I don’t have time or resources to do this other than the free content I put on here and on the podcast.

In this show, I look at two strategies that I’d recommend you look at if you’re bootstrapping the early days of your business.

To begin with I look at blog solutions and then, towards the final part of the show I go on to talk about using a micro-training course delivered through email in conjunction with a blog.

People typically don’t want stacks of email newsletters but a tightly focussed five or six email course can have considerable appeal. By drip-feeding emails over the course of a week that provide quality advice or training, you as a consultant, in particular, can generate leads.

A newspaper advert will disappear within a day or two; but an auto-responder course can keep brining new customers to you over a long period of time. That is, as long as it provides value.

More on that in this week’s show!

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How do you know what the right platform is to market your business online? Where do you start with inbound marketing?

How do you get your message out to your audience? And why start a podcast when your blog is already rocking?

These are just some of the issues Marcus Sheridan, AKA The Sales Lion, and I discuss in this podcast.

Marcus generously shares plenty of his expertise; I hope you enjoy this as much as I did recording it. Do check out his new podcast.

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