I wanted to talk about that moment when you run digital marketing campaigns for your company and you start to think things aren’t working. I think we’ve all been there. This is my take on how to get a handle on it, where to go and what to do.
— Jon Buscall (@jonbuscall) November 17, 2014
[0:01] [intro music]
Jon Buscall: [0:07] Hello, it’s Jon Buscall here from JontusMedia.com and Stockholm, Sweden. Thanks very much for coming on to listen to this show. This week, I’m going to be talking about that oh my gosh moment when you’ve been running your business for awhile now, whether your a solo or a small team, and you’ve had your additional marketing in place.
[0:28] You start looking at things and you start thinking, nothing’s working. We’re not getting any leads. Everyone else’s site looks better. Nothing that we’re doing is any good.
[0:40] I’m going to try to give you some encouragement and some tools to cope with that.
Jon: [0:52] For starters, let’s all put our hands on our hearts and step forward and admit, yes, this happens to all of us. If we’re involved in marketing, there will come a day when we go to our computer, our smart phone, et cetera, we start looking at what we’re doing, and suddenly we’ll get gripped by panic.
[1:13] Now, of course, we could run around like headless chickens and make lots of changes and do lots of things, and think that being really active is solving our problem. I actually see this when people start talking to me and showing me what they’ve been doing as a way to try and improve things.
[1:32] Often, they’ll have pulled part of the tower apart, and it’ll all come tumbling down, when really they might have been better stepping back and looking at the whole structure before beginning to play. I hope that the kind of tools, the kind of suggestions that I’m giving you here will enable you to more slowly make changes to give you more an informed position.