Be Buyer Centric

In episode 130 of Online Marketing & Communications I take a look at remembering to target potential buyers with different kinds of content marketing. People are at different points in the buying cycle when they come across your website, tweets, Facebook Page, podcast or videos.

Succeeding with content marketing doesn’t come from a moment of inspiration or sublime creativity; for the most part it comes from strategic planning and implementing a process designed to achieve maximum results. And that can mean really crafting content for tiny segments of your target audience.

Cookie-cutter content does not work. Without content created for the different stages of the buying cycle, it’s very unlikely you’ll implement a successful campaign. Identify where your potential buyers are in the purchase cycle. One message alone will not speak to everyone.

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How to Publish a Book on Amazon – An interview with Rob Cubbon


I had the pleasure of meeting Rob Cubbon at UKPOD14 last month.

Rob’s an Amazon bestselling author, online teacher, graphic designer and, even though he says so himself, an “all-round good guy” who wants freedom for you and success for your business.

I invited Rob onto the podcast to talk about the work he’s been doing publishing books on Amazon and how this has become such an integral part of his business.
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Inside the Dog House Podcast Studio

Inside the Dog House Podcast Studio from Jon Buscall on Vimeo.

Here’s a bit of an insight for those of you podcast listeners out there who wonder what my studio looks like. Just a glimpse.

Where do you listen?

I’m always curious to know where you listen to the show!

If you have a moment, do send me a pic and a shout out on Twitter, Facebook or Instagram.

Professional Video Production in Your Marketing Mix

Ben Adam-Smith, Regen Media

Ben Adam-Smith, Regen Media

I often encourage businesses looking to add video content to their marketing mix to get started as soon as possible.

As Google points out:

“More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube —that’s almost an hour for every person on Earth. 100 hours of video are uploaded to YouTube every minute.”

Or to put it another way, as Nielsen notes: “YouTube reaches more US adults ages 18-34 than any cable network.”

Clearly, online video isn’t just something to be aware of. It’s a massive, integral part of our lives now and as such, businesses need to not only be aware of this but actually get involved.”
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Podcasters, Do Different: #UKPOD14

jon buscall #ukpod14

Phew! Presentation completed (Photo: Ben Adam Smith)

SO I spoke at UKPOD14 last week in the UK. Mike and Izabela Russell, my friends at Music Radio Creative, did a fantastic job in bringing UK podcasters together for a day of inspiration, strategy and encouragement.

In this week’s podcast, I share some of my thoughts about the event and, more importantly, what podcasters could take away from this event.

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Improve Your Website About Page

Following hot on the heels of episode 125, which looked at Optimizing the Home Page, this weeks show looks at some of the things you can do to improve the effectiveness of your About Page.


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Optimizing the Home Page

Hey, the podcast is back after a few week’s summer hiatus. Yes, I’ve been over to Japan and didn’t quite manage to get a show out. But enough of that !!! Now we’re back.

Listen Now! Just do it!

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Online Marketing Tools to Help Your Business

Lead Social

It’s really hard not to be overwhelmed by the myriad social media tools available in 2014. Almost on a weekly basis I discover something new to try. Like a magpie, I can’t help but collect bright, shiny new things. So I am always looking for the perfect solution to help with online marketing and happily trial new products.

In this week’s show I talk through some of the services I’ve recently been trying and share my thoughts and recommendations on how you could use them as part of your marketing mix.

Click to Listen

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Content Marketing is a Commitment, not a Campaign

joe pulizzi podcast

Joe Pulizzi daring to do different

I read Joe Pulizzi’s Epic Content Marketing recently. Or rather: I listened to it twice back-to-back having got it on Audible. With three basset hounds I get do a lot of walking and a lot of listening!

Epic Content Marketing is one of the most outstanding and informative books on content marketing to date. Full of tips, advice and darn right good marketing sense, I got so excited listening to it that I got in touch with Joe to try and get him on the show.

First and foremost I wanted to talk to Joe about some of the key ideas in Epic Content Marketing and in the show we discuss some of the strategies and tactics you need to know about when it comes to content marketing.

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9 Blog Posts You Should Be Writing

You need to be answering the questions and issues your target audience go online to find the answer to on your blog. Sometimes, however, it’s necessary to add a different flavour to the mix. Other kinds of posts can really bring traffic, build better relationships and get you noticed.

In this week’s episode of the Online Marketing & Communications Podcast, I talk through some of my favourite blog post types.

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