Podcast

What Makes a Great Business Blogpost ?

June 10, 2013 By Jon Leave a Comment

In this week’s episode of Online Marketing & Communications I look at some of the key strategies we can employ to increase the way we connect with visitors to our sites with effective blog posts.

Those of us that invest in blogging as part of our online marketing strategy really need to be getting the results we deserve for our efforts; however, often publishing without a clear strategy can result in traffic but little or no conversion.

As far as I’m concerned it all comes down to creating content that really answers the problems and issues that people go online to solve. It’s common behaviour to ask Google for recommendations and advice. These are the kind of subjects you need to address as they will: [Read more...]

Filed Under: blogging, Podcast Tagged With: blogging, jayme soulati, mike russell, musicradiocreative, online marketing

Writing with Verve on the Blogging Journey

May 31, 2013 By Jon 8 Comments

I talk to Jayme Soulati (@soulati) about her new book Writing with Verve on the Blogging Journey , which is an exploration of the time she has spent blogging and thinking about blogging and business.

Jayme is a creative thinker and generously shares a personal insight into her journey behind the keyboard. She also takes a stand for newbie bloggers, afraid to enter what might appear to be a very saturated place.

We talk much more about Jayme’s attitude to blogging, her experiences and participation in the PR and Marketing community but that’s not to say we don’t consider just what makes a brilliant blog post.

The book itself is packed with tips and actionable advice.

You can find out more about the blook at Amazon or Greyden Press [Read more...]

Filed Under: blogging, Podcast

Using Video Tutorials to Grow Your Business

May 25, 2013 By Jon 4 Comments

I invited Mike Russell, from Music Radio Creative, onto the podcast this week because he produces some outstanding video tutorials.

Mike Russell

I first became aware of Mike last year and have quickly become a fan of his own podcast which focuses on the tips and tricks you need if you’re getting started as a podcaster, radio host or DJ.

What sets Mike apart from many of the other podcasters working in this space is the quality of his video tutorials. They primarily focus on using Adobe Audition, the audio-editing software, and offer such insight and clear tips that he’s quickly built up a firm following of others looking to master this outstanding software (including me !). [Read more...]

Filed Under: Podcast Tagged With: mike russell, podcasting, video tutorials

Strategic Planning for Productivity

May 16, 2013 By Jon 3 Comments

I recorded episode 91 of the show over a week ago but although it was ready to edit I just didn’t get around to it. Duh!

If you’re using content marketing to market your business online you’ve got to keep the content coming. So why did I drop the ball ?

Well, a mixture of client work and losing my mojo, I suppose.

I just wasn’t happy with the episode and after exchanging a couple of mails with my good friend Jamie Wallace over at Suddenly Marketing I decided to scrap the episode and start over. So this week’s show is a more personal insight into my business and the day to day running of things.

I share what my typical day is like and what I wish it was like.

I talk about the benefits of scheduling time to be creative and the importance of having systems in place to manage things like email, content creation, To Do lists, and so on.

Click the player to listen

[Read more...]

Filed Under: Podcast

It’s Time to Launch a Podcast

April 29, 2013 By Jon 6 Comments

It seems that wherever you look right now that podcasting is hot.

Michael Stelzner, from Social Media Examiner, recently told the audience at Social Media Marketing World in San Diego that:

Podcasting, Bar Nothing In Our Study, Is The Hottest Thing In 2013. Period!

Pat Flynn, another very successful marketer, has had incredible success with his podcast, seeing it as one of the key ways in which he has been able to grow his business.

In this episode of Online Marketing and Communications – Episode 90 !!!! – I encourage you to think again about the benefits of podcasting and suggest some of the ways you can get started.

I also encourage you to download my free 100+ page ebook & video training which will help give you the tools to get your business podcast launched.

Click the Player to Listen

[Read more...]

Filed Under: Podcast

What You Should Know About Branding When Digital Marketing

April 19, 2013 By Jon Leave a Comment

It can be really difficult knowing where to start when it comes to branding – especially if you have to talk about it with a marketing professional!

Would-be podcaster Craig McBreen

On this week’s episode of Online Marketing and Communications I talk to American designer and branding specialist Craig McBreen.

Craig runs McBreen Design but is equally active as a blogger, sometime video-caster and would-be podcaster.

He also runs one of the best newsletters I’ve come across that’s both full of advice, support, and encouragement when it comes to building your online presence.

In this show I play the customer, pushing Craig to explain just how important branding is, how it works and what kind of questions and approach newbies to branding should take when talking to marketing professionals.