7 Ways You’re Failing to Achieve Your Business Goals Online

There are a myriad things to juggle if you’re set on improving the success of your off-line business with online marketing. This week’s show looks at some key areas that you need to work on.


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If you like this podcast, please leave a review on iTunes. [Read more...]

Online Marketing Success Means Going Offline

I believe one of the best ways to grow your business network and generate leads is to speak at conferences and training events.

In this episode I suggest how you can get started giving talks, make sure you over deliver and generate additional income.


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An Interview with Leo Widrich from Buffer

ImgresI‘m releasing this week’s podcast a couple of days early because in my interview with Leo Widrich from Buffer he shares some recent news about the Twitter app.

I’ve been using Buffer to schedule links to content on Twitter for weeks now and have found it a real boon to my productivity and networking. I also love the analytics Buffer offers, showing how many clicks each Tweet gets.

In the show, Leo talks about maximizing your business presence on Twitter with one of the hottest Twitter apps to emerge this year.


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Links:

How Do You Launch Your First Podcast ?


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Blue Microphones  Yeti Pro  USB Microphone Four PatternHow do you actually get to the point that you release your first podcast?

It took me years to get there but once I did I fell in love with the medium, despite the learning curve when it comes to producing great audio quality.

This week I talked to James Royal-Lawson, who, together with Per Axbom, has just launched UX Podcast:

The brainchild of longtime web geeks @axbom & @beantin, UX Podcast offers insights and commentary for web professionals who want the big picture and moves the conversation outside the traditional realm of [User Experience].

Links Mentioned in the Show:
How to use Posterous for podcasting
Feedburner tweaking, including enabling PingShot for Pubsubhubbub support [Read more...]

My Online Marketing Workflow Secrets


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I wanted to talk a bit about productivity and workflow in Episode 20 of the Online Marketing & Communications Podcast.

A lot of small businesses I talk to complain they just don’t know how to manage all the things involved with online content marketing. To give you an idea of how I work, I talk about the time I allocate to blogging, Twitter, Facebook and tracking data.

I also share my favourite iPhone app. [Read more...]

Jayme Soulati Talks SMB Marketing

Jayme Soulati is one of those people on Twitter who engage 100 percent. She began her career in Chicago and now works and lives in Ohio, running Soulati Media.

Jayme and I got together this week over Skype to talk about how small-medium sized businesses can get the most out of Twitter as an initial online marketing platform.

Whilst I don’t necessarily agree with Jayme – I believe blogging is the best place for SMBs to start – it’s interesting to hear her intelligent and dynamic approach to micro-blogging.

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Follow Jayme on Twitter, engage with her on her blog or join us on the SMB Collective. [Read more...]