Is Formspring.me on Your Radar?

Check out my podcast on Formspring.me and Business Users

Are you on Formspring.me yet? Have you even heard of it?

I admit that I hadn’t until I listened to this week’s brilliant Twist Image podcast with Mitch Joel and Gary Vaynerchuk.

Within a day of installing it on a client’s site however I realised how massive this particular social media service could be. The “Ask us anything” invitation is a brilliant call-to-action, designed to engage.

Getting Users to Interact

I installed the Formspring’s widget on a client’s website to see what response we’d get. They’re a school who moved to social media marketing this academic marketing after they approached me to help them recruit new students.

Facebook, blogging and Twitter have really helped in building a community. But just one day of Formspring.me resulted in 15 questions that told me a lot about the concerns of 16-year old prospective senior high school students.

Internationella Engelska Gymnasiet formspring.me

Are you using Formspring.me?


Unlike a forum, this is easy to use and you can connect it to your Twitter or Facebook account to pipe out the questions to other channels. Students (customers?) can ask whatever they want.

Sure, I can see that some people will abuse the service and perhaps ask inappropriate questions and be vulgar and obnoxious because they can hide under the veil of anonymity. But this is also an incredibly useful way to get instant feedback on what your community is thinking.
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Track Visitors with Clicky

Get Clicky with it

Get Clicky with it

If you want to know how your blog is doing Google Analytics has been the stats package of choice for most bloggers.

I’ve recently been trialling Clicky with one of my client blogs. I have to say I’m impressed with the service.

It works perfectly with a WordPress plugin and generates live data so you can see who is on your site at any given time.

The “Spy” feature is great because it allows you to see how someone clicks through your site as they’re visiting.

I know this feature is part of the “Pro” package but I’m already sold on it after two weeks trial.

Data is Knowledge

If you’ve not started collecting data about visitors to your site and how they interact with your blog, now’s the time to do it.

I can’t stress enough how important it is to base your blogging strategy on data. Even the tweaks you make to landing pages, headlines, your about page, etc, should all be followed up. You need to know what’s working and generating more traffic and more interaction with your site.

Recommended Resources

Use Typinator for Better Email Productivity

typinator-screen292-1jpg

If you spend a large part of your day communicating by email you probably have an automated signature at the end of each mail so people can easily contact you.

With programmes like Typinator available for the Mac you can save even more time by creating keystrokes to insert text you frequently use such as salutations, endings and even more detailed information like product details.

For example, if someone asks me for a quote or an overview of my translation rates I hit a particular keystroke to insert the appropriate information rather than retyping it again and again.

Of course, I could just copy and paste from an earlier sent mail; however, I found that it takes more time to track down a mail than remember a keystroke.
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I recommend Ryan Irelan’s ExpressionEngine Screencasts

It’s not every week that something on the Net blows me away. But Ryan Irelan’s ExpressionEngine screencasts last week really did. If you’re a web publisher looking to get started with ExpressionEngine, they’re an absolute Must See. What’s more they’re also excellent examples of how screencasts can be used for online tutoring.

I’ve been building sites with ExpressionEngine for a couple of years now but gaining an insight into the work routines of someone as talented as Ryan has really opened up a lot of possibilities for me. Sure, they’re not free but at 5 USD per cast, you can’t really go wrong.

I know he’s all ready got a stack of link love but I wanted to chip in my two kronor’s worth.

Disclaimer: I have no vested interest in either Ryan or The Pragmatic Programmers. I simply just wanted to recommend the screencasts to anyone interested in learning more about EE.

Scrivener: Translation Software You Didn’t Know About

I wonder how Dostojevski’s original translators would have felt working in an environment like Scrivener? Seriously, although there’s a wealth of word-processing software out there most software that you work in as a translator is diabolical. This week, however, I’ve found a new solution.

I’ve written previously about how much Scrivener has helped me as a journalist and writer. Well, now I’d like to add that it is a superb tool if you’re a translator too.

I’ve spent the last week working my way through eleven documents for Stockholm University. Instead of firing up Pages or Tinderbox as I’ve tended to do in the past for translation projects, this time I thought I would give Scrivener a try. I started off by importing all eleven source documents into a folder I called “svenska”. I then created eleven blank documents in the draft folder of Scrivener and gave each the correct English title.

I then set about translating my first document in Scrivener from Swedish to English. The majority of work I do in Scrivener is in text view. But the great thing about this little nifty writing programme is that you can split the page view into two, working on, say, the translation in the top window whilst referring to the original source text in the bottom window (as illustrated). To make things easier you can magnify the fonts in either window if you, like me, need to see things more clearly.

After a day of working like this I realised I was going to complete the project in Scrivener and then export it to Word to deliver to the client. Why? Because the whole writing environment felt so intuitive. I love being able to see drafts simultaneously, referring to one text whilst composing another. Even backing-up is a doddle: I just drag the Scrivener file onto a usb stick (or mail my server) and all the documents are saved in a flash.

Scrivener isn’t suited to every translation project, mind. It doesn’t let you use auto-cad software which some translation companies insist on. However, most of my clients just want Word documents or texts translated directly into a website content manager.