Driving into the city today (through the snow!) I was listening to the radio. The Statoil commercial caught my attention because it was attempting to drive traffic (no pun intended!) to the Swedish Statoil website. Here was old school media trying to affect new media.
The radio campaign is based around a variety of actors talking about making a commercial for Statoil’s “kaffe med bulle” [coffee and a bun]. They go on about the quality of the coffee and the fresh, delicious bun (blah blah blah) and then the whole thing ends with them suggesting you check out the video on the Statoil site.