We were asked to design a banner for a client this week to go along with some other material we had produced. We had to refer to the graphic manual the organization uses and use their image bank to create the graphic profile.

Juanjo, who does all the designs at jontusmedia, produced a stack of sample banners and we sent them over to the client who selected a very clean, crisp looking banner as their first choice.

I thought it looked pretty good too.

The client’s original choice

Look at the Whole Picture

Although I liked this banner in isolation, Juanjo wasn’t so sure.

And here’s where the magic comes in.
[Read more...]

Once you’ve had your website up and running for six months or so it’s time to audit your digital marketing.

By audit I mean exam how your site is performing in relation to the goals you wish to achieve. Herein lies the rub. Often small business owners are in such a rush to market that they set up and launch their business website without giving due attention to the goals for their site and the site’s integration with the core business. Rather, it’s a case of “we need a website” because, well, that’s what you do.

Identify Your Site Goals

It doesn’t matter what you goals are but you do need to know them. Today, for example, I was working with a student group whose goal was to increase email signups. Measuring signups itself is all; however, you need metrics in place to see what actually influences the signups. The example that came to mind was how if you use custom sidebars in WordPress you can, say, test the placement of banners or which pages convert better.

You might also want to measure how many visitors to your website click on the “Contact” page on your site to inquire about your services. If you’re getting 100 clicks a week and only 2 people actually complete the form, you’ll know that you need to tweak your site to try and improve conversion.

The data you generate from this kind of testing is what you need to examine before implementing changes to increase conversion.
[Read more...]

One of the benefits of tracking the number of visitors to your website is that it can influence your future content creation plans.

Looking through the traffic to this site during 2012 it shows that these were the most trafficked posts last year:

1. The Very Best Microphone for Podcasting
2. The Negative Effect of Social Media
3. How to Develop an Editorial Calendar Template
4. 5 Ways to Communicate Better at Work (2009)
5. Think Content Marketing, Not Copywriting
6. Inbound Marketing 101 with Marcus Sheridan (podcast)
7. Do We Really Need Social Media?
8. Are You Too Visible on Social Media ? (podcast, 2011)
9. Wimbledon and Online Marketing Success (2011)
10. What Should a Business Blog Look Like ?

[Read more...]

Here’s a Facebook promoted post anecdote for you.

I wanted to get a client’s video that we made in collaboration with another agency seen by more people. I initially posted it on their Facebook page and got a few views but the reach of the post was only 700 or thereabouts.

I then paid for the promotion and that lead to 5000 + people seeing the post. Pretty much what it used to get before Facebook introduced their so-called premium service.

The overall affect though didn’t really lead to more than a measly 300 extra views on YouTube.

Controversy Counts

[Read more...]

All photography, graphic design and strategy by Jontus Media

Just wanted to share a couple of photos from Gymnasiemässan here in Stockholm. It’s the biggest recruitment fair for upper-secondary schools in the region.

Jontus Media have, for the third year in a row, done all the marketing for Internationella Engelska Gymnasiet and I think Juanjo’s produced some great graphics. Ian did a brilliant job with the photography, following on from the work we did with International English Schools in the UK earlier in the year, and really brought the best out of the students.
[Read more...]