Comments for Jontus Media

Comment on Bernie J Mitchell Talks Social Media and Meet-Ups by Jon Buscall

Jon Buscall — Thu, 17 May 2012 13:28:00 +0000

Kicking and screaming! Yup, I think there are a lot of businesses that have that approach to social media.

Thanks for stopping by!

Comment on Facebook is Bad for Business by Jon Buscall

Jon Buscall — Thu, 17 May 2012 10:57:00 +0000

Thanks Jenn. I notice this too with client sites that it’s still sending traffic. But there’s less engagement on FB and I wonder if the traffic will start to dry up too. I’m just not seeing the same enthusiasm for the platform amongst the business community.
It’s also a case of “results matter”. If you’ve got limited resources you should not necessarily spend your time putting all your energy in getting FB to work for you. Blogs and email marketing are still incredibly important.

Comment on Facebook is Bad for Business by jennwhinnem

jennwhinnem — Thu, 17 May 2012 10:52:00 +0000

I’m with you, Neicole. I was feeling frustrated by Facebook myself (where were the likes, the comments? yes I cared about those, don’t judge me) until I noticed that Facebook was one of our top referrers to content on our website. Lurkers!!

Jon, I appreciate you asking the tough questions (and helping others to do so for themselves).

Comment on Bernie J Mitchell Talks Social Media and Meet-Ups by Super Surveyor

Super Surveyor — Wed, 16 May 2012 20:29:00 +0000

And then he goes on about celery and chocolate, I’m really lost…

Comment on Bernie J Mitchell Talks Social Media and Meet-Ups by Super Surveyor

Super Surveyor — Wed, 16 May 2012 20:11:00 +0000

Bernie and TAGTribe took me from a Social Media “sneerer” to someone who can start to appreciate its strengths. Kicking and screaming!

Comment on Facebook is Bad for Business by Jon Buscall

Jon Buscall — Wed, 16 May 2012 17:03:00 +0000

Thanks Neicole! I think I’ve just grown incredibly frustrated with so many businesses struggling to understand how to use FB when really they should be putting their energies (and money!) elsewhere.
–
Jon Buscall
jon@jontusmedia.com
tel: +46 76 863 72 85
twitter: twitter.com/jonbuscall
http://www.jontusmedia.com

Comment on Facebook is Bad for Business by Neicole Crepeau

Neicole Crepeau — Wed, 16 May 2012 16:12:00 +0000

I just saw this post, Jon. I’m so glad you wrote it. I actually never created an FB page for my business, because it just didn’t seem like a good fit. Yet, every business seems to think they need one, now. It doesn’t always make sense. I hope the social pressure stops and businesses feel able to choose the platforms that really make sense for them.

Comment on Does Your Content Marketing Add Value? by B2B Content Marketing: To Be Successful, Be Creative | Elizabeth E. Miller

B2B Content Marketing: To Be Successful, Be Creative | Elizabeth E. Miller — Wed, 16 May 2012 06:15:42 +0000

[...] Many marketers and business people alike make the mistake of thinking of creative content as frilly or frivolous . I am not encouraging you to just put fancy words on a page. What I am encouraging you to do is to take the core of the well written product research, case studies, and landing pages that you have now, and to shape them into content that is more engaging and interesting to read. [...]

Comment on Facebook is Bad for Business by Jon Buscall

Jon Buscall — Wed, 09 May 2012 20:22:00 +0000

Makes sense to me! I think the point you make about keeping up with the Jones is a very good one. I often come across clients who want to jump onto a platform like Facebook “because it’s hot right now” without having even considered what it could bring to their marketing.

Comment on Facebook is Bad for Business by Jamie Wallace

Jamie Wallace — Wed, 09 May 2012 19:49:00 +0000

There is no one “right” way to reach an audience. The number of variables n play is not infinite, but it is pretty staggering. What works for one brand might be a game killer for another.

The trouble is, that we often get caught up in a game of keeping up with the Joneses. We feel obligated to engage in every marketing tactic out there so that we can check them off some nonexistent list.

Silly.

I love blogging. I’m a writer, so to have a stage on which to share my ideas and (on a good day) engage in conversations with readers and friends is a dream come true. That doesn’t mean I recommend blogging for all my clients. For some people it’s just not a fit. Maybe they don’t like to write. Maybe their audience doesn’t read. It’s the same with social networks. You have to look at the reality of a situation before you come up with a plan. And then – as Laura points out – “Test. Tweak. Measure. Decide.” … rinse and repeat.