How are you communicating ?
Communication, just like business, is changing. Now you have to be everywhere and communicate in a variety of digital ways.
What’s more, you have to talk differently to customers and prospects. It’s no longer enough to just show them your wares or broadcast your message and hope they’ll buy.
You have to engage with your customers; listen carefully to what they’re saying. Get your message across as quickly as possible, as genuinely as possible.
Things are speeding up
We graze information now. Much quicker than before. The Net has made an abundance of everything. So your words have to matter. They have to get you heard.
The daily clutter of information and noise means it’s harder for us to hear what companies are saying now.
Businesses bombard you with their messages in the hope you’ll stop and listen. Then buy. But the Net has changed that.
We don’t see the adverts like we used to. Even the software we use on our computers (Firefox’s ad blocker, for example) makes it easier to avoid them. Google seems to be aware of this. They’ve recently moved their sponsored links a few more centimetres in towards the centre of your screen in the hope you’ll see them better.
If you’ve woken up to the changing nature of business, you’re ready to wake up to the new communication.
Blogging, tweeting, effective web writing, writing for visitors with the attention span of a goldfish. You need to know how to do this.
Communicating today means knowing how to be:
- social
- authentic
- real
- genuine
- brief
- honest
- and helpful.
The new communication tools are:
- digital
- short
- visual
- easy to share
- and move at light-speed.
What About You?
If you don’t know how to communicate in a digital business age people might not listen.
Then where would your business be?
Image:FlickrCC
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