Everyone in Your Organization is NOT in Marketing

Neville Hobson

Coming at last week’s podcast from a different angle, I talk to Neville Hobson about involving the staff in your organization in social media marketing.

Neville is an accredited business communicator, blogger and podcaster, and one of the leading European opinion-leaders and influencers in digital communication for business. He’s an early adopter (and leaver) and experimenter with digital technologies including social media, risk-assessing their impacts, roles and potential in organizational communication.

As well as addressing just who should be participating in social media marketing, we look at the concepts behind the current stream of social media tools and what’s changing.

Click the player to listen…

Connect with Neville:

Your Connected Customer

If you like the show and are in or close to London on September 5, 2012, you have a chance to hear Neville speak at TAGtribe Forum – “Your Connected Customer & Company”.