Web Worker Daily notes that blogging won’t make you rich when it comes to click-thru advertising revenue. But the significant thing about blogging is that you can earn money because “it can be the centerpiece of your professional promotional and networking activities, leading indirectly to new money-making opportunities.”
If you write well in public, engage in something with a professional manner, a blog can be an excellent way of promoting yourself. It’s not about telling people how great you are; instead, you show your portfolio of skills by crafting and maintaining a blog over a (considerable) period of time.
I wrote a now defunct blog (the Grey Notebook) between 2000-2004. Because of it I came into contact with editors and it helped get me picked up as a journalist covering the Nordic region by the British press. People also bought some of the books I had written.
If you’re blogging in English, though, it’s paramount that you care about your writing. Each typo, spelling-mistake or grammatical error will show how sloppy, slap-dash, etc, you are.
Bottom line, good writing skills on the Internet will benefit you as individual blogger. The more effort you put into crafting a well-written blog, the easier it will be to make your skills more transparent.
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