Gravatars and Brand Management on Twitter

I like Twitter a lot. It’s a good place to network, touch base and keep up with what’s happening in the world. But my motivation for using Twitter is predominantly related to business. I’m a freelance consultant, after all, and part of what I do means drumming up more business.

To clearly signal to my fellow tweeps that I’m a business, I’ve retweeked my avatar this morning.

jon buscall on twitter

Jon Buscall, communications consultant on Twitter

If you look at the following three alternatives, the simple shot of me is personable but lacks context. It doesn’t say “business”.

The middle option is part of my logo but logos per se don’t have much personality.

So I’ve settled on the final picture to the right which combines my mug shot with my logo: personable, personality, and a business context.

What about your gravatar?

If you’re a business and on Twitter how are you communicating? Is it working for you?

Related posts:

  1. Monitoring Your Brand on Twitter
  2. Crisis Management with Twitter
  3. Crisis Management Success and Social Media
  4. Is Twitter Search Your New Homepage?
  5. What’s Your Crisis Management Strategy?

View Comments to Gravatars and Brand Management on Twitter
  1. Kirsten Wright
    February 3, 2010 | 02:45

    My brand on twitter (and on my blog) is my gravatar – people know my hat. In fact, they expect to see it when I come to events. I love that it is recognizable, but sometimes it can be frustrating as a cowboy hat doesn’t really fit all situations. Like your new gravatar!

  2. Jon
    February 3, 2010 | 11:07

    I love the hat, Kirsten. But I can see how it might tie you down to turning up wearing it at every event! Thanks!

    I’m curious to see how other businesses are using gravatars.

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