I initially thought about entitling this post: Why I sometimes hate getting emails asking me for podcast help for free!
But I’m getting ahead of myself.
Let’s start at the very beginning
You’ve got it into your head that podcasting is the answer to your marketing problems. You’ve heard that Podcasting is The Next Big Thing.
You do a bit of research, learn all about how some business users are generating leads, establishing themselves as thought leaders, opening up new possibilities with a podcast. So you figure you better start one. Only trouble is, your initial research reveals you discover you need to know about:
- sound levels,
- file formats,
- digital recorders
- rss feeds
- digital hosting
- the best kind of microphone for podcasting
- royalty free music
- tips and tricks to build an audience.
So you decide you need podcast consulting help.
Here’s where it starts to get tricky
You Google “Podcast Consultant” and, ta dah!, miraculously find your way to me.
You check me out, of course. Listen to samples of my show. Discover I helped a client win the Best British Business Podcast at the European Awards 2011. Pick up on my passion for podcasting and finally figure: “I’m gonna email Jon to ask about his podcast consulting rates.”
And you email me.
I start to get excited…
…when I read your email because I love talking podcasting and helping people get started with their own show.
I’m sure I would definitely be happy to help you with your podcast.
I’d love to hear about your ideas, push you to think about strategy, tactics to build an audience, tips on how to get your sound levels just right.
But the second I tell people I charge more than free for advice and definitely more than 20 USD for a one hour consultation, the emails dry up.
So let’s put things into perspective here
We’re talking 200 USD for a one hour consultation on how you can do things like:
- niche your show to target your specific audience
- figure out the right kind of format to appeal to potential listeners
- sort out the best equipment for your price range
- get your show on iTunes
- grow your audience
- integrate it into your digital marketing strategy
All in all a 1 hour Skype call (or personal sit down if you’re in Stockholm, Sweden) gets you a stack load of practical information and strategic guidance that’s taken me years and then some to gather.
Still, if you figure a personal call with a podcast consultant isn’t worth 200 USD (or you’re broke this month), don’t despair. There’s a stack of great resources out there on the Net.
Or you could just grab a copy of my 120+ page ebook on how to launch a podcast.
Or if you really want to schedule a 1 hour consultation, contact me.