How Not to Succeed on Twitter

Having taught a communications class about Twitter recently, I’ve learned a lot about how fledgling marketers can struggle to approach this social media channel in the right way.

In response, here are some tips to ensure you DON’T succeed with Twitter.

1) Post only 6 tweets in 2 weeks.
2) Only follow people who are an exact match for your target audience and no one else.
3) Ignore Twitter Search for weeks.
4) Follow only those that follow you.
5) Monitor your stream and mentions but ignore words related to your business, location or services.
6) Invest your time in ONLY tweeting links to your own landing pages.
7) Tweet 10 links to your landing pages every hour. Every day. Every week.
8) Ignore the opportunity to schedule tweets with apps like HootSuite. After all, who reads Twitter when you’re asleep?
9) Never RT anyone unless they mention you.
10) Talk just about your business, and no one else’s.
11) Talk about anything except your products or services.
12) Forget to post pictures.
13) Pipe your twitter stream with exactly the same content you post on Facebook and nothing else.
14) Check your mentions one a week.
15) Never ask questions.
16) Never answer other tweeps’ questions.
17) Figure your audience will find you; you don’t have to go looking.
18) Automatically DM everyone who follows you.
19) Auto DM new followers with a link to your *must have* ebook.20) Use a generic twitter avatar instead of your own picture.
21) Use a picture of yourself looking hot and sexy, especially if you work in the B2B sector, as your avatar.
22) Use the default Twitter wallpaper for your background and nothing else.
23) Don’t put a link under your twitter bio.
24) Retweet posts without ever adding your own comment.
25) Repost the same Tweet everyday, every hour because it contains a really important link.
26) Wait 9 days until you post another tweet.
27) Put all your effort into Twitter at the expense of developing other products and channels.
28) Ignore any negative mention of your business or brand.
29) Aggressively attack anyone that criticises you.
30) Tweet solely about the business benefits of tweeting.

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