How to Tick Co-workers off With a Business Blog

If you set about running a business blog that mentions your staff from time to time, say, in an attempt to show a more personal side of your organization, make sure you let your people know what’s happening.

Give them an idea of what you’re aiming to achieve, what your agenda is, as well as how and why you want them to be involved. Encourage their participation – but don’t make it mandatory!

But also beware that people have fragile egos. Someone might get upset you posted an official picture of one team member, “underlining their professionalism”, but “undermined” their position by publishing a picture of them in a more casual pose.

Or someone else might get upset if you didn’t feature a picture of them, but did with everyone else.

No Excuses!

Of course, as a busy communications officer, community blogger or marketing maven you may be so focused on achieving your community goals and business targets that you actually forget to stop for a minute and think about how the “material” you are using to generate content feels about your efforts. Just because the stats are up, comments are coming in, and your boss is happy, it doesn’t mean that the rest of the office are.

Thought for Today

If you’re the business blogger at your company chances are everyone will have an opinion about what you write. Even if they don’t tell you.

And chances are you’re ticking some co-workers off without even realising it by the way you select your material – and especially any material that draws on people from the office.

So tread carefully, stop for a moment to breathe and look around you, and having taken stock of the situation carry on blogging like the dedicated business blogger you are!

Image: FlickrCC