How to Be Truly Successful in Business

Susan Baroncini-Moe Business in Blue Jeans

Susan Baroncini-Moe

This week Susan Baroncini-Moe, the author of Business in Blue Jeans which is due out May, joins episode 84 of the Online Marketing & Communications podcast.

Susan, who started out in the web industry, is a sought-after trainer, business and marketing consultant, and public speaker based out of Indiana, USA.

We talk about how business owners need to dump what Susan calls their “mind junk” if they’re to truly succeed, and consider how successful marketing owes as much to the right mindset as strategy.

Sharing valuable tips, Susan draws on some of her experience as a coach to offer actionable takeaways to help you get mentally set as you look to take your business to the next level.

Connect with Susan

You’ll find Susan on Twitter but also make sure you check out her blog Susan Baroncini-Moe, business site and inspirational YouTube channel

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  1. Another great interview, Jon! Thank you for introducing me to Susan’s work and her forthcoming book. I love the fact that you and Susan talk about mindset and it’s role in marketing your business. It’s also nice to remember that while we are all influenced by and learn from others, our best work comes when we bring our own personality and approach to it. It’s also what differentiates us from others in the same arena.

    • Thanks so much Erica. It was a lot of fun talking to Susan. She’s got a lot of energy and I think her experience as a coach brought a lot to the discussion. So many folks get caught up by the echo chamber of online marketing and strategy. I think we always have to go back to our own mindset, our own brand.

  2. Another great podcast, Jon. Hello to you in Sweden!

    Making businesses work better is always a hot topic. And that Susan can do it at home and in blue jeans- how cool is that!

    I like Susan’s toy box of brain junk – the self-defeating emotional and intellectual baggage that holds people back from doing amazing things and/or succeeding.

    For example, the inability of most people to ask for a million dollars. That’s common brain junk. The problem is that they can not imagine that they can do something that can provide intense ROI on a million dollar investment/payment. Behind this lack of imagination is a whole lot of fear, insecurity, and lack – lack of skills, knowledge, vision, commitment and results.

    Recently on my blog:
    The Corsair: Whovian-Zombie Fan Fiction, American-Gangnam style

  3. The most successful people in business approach their work differently than most. See how they think–and why it works.

    thanks !

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