How to Get to the Top of Google

The easiest way to get to the top of Google’s search results is pay.

For an advert, that is.

The other way to get there, or relatively near the top, is to blog. Even if you have a business.

A Longterm Strategy

I was doing some checking on a client account today and discovered that we’ve managed to get Internationella Engelska Gymnasiet’s website up to the fifth result in Google Sweden for “gymnasiet” (senior high school). After three wikipedia entries and Sweden’s largest portal for information about Sweden’s high schools comes Internationella Engelska Gymnasiet. In other words, IEGS, as its also known, is the first school website mentioned in Google for the Swedish equivalent to “high school”.


Obviously, I was pretty pleased to have helped IEGS achieve that result; nevertheless, I think the key takeaway here is that blogging is incredibly powerful. Regular blog posts peppered with the right keywords and a proactive link-building strategy do a lot to get you where you want to be in Google. And that means you’ll get found.

It’s taken a couple of years to get where Internationella Engelska Gymnasiet is today in Google and, I’ll be the first to admit, Jontus Media do not specialise in SEO. Sure, I can advise clients on the right kind of SEO approach but a lot of the information I’ve garned over the years is freely available on Google. That, and the experience I’ve gathered in this industry over the years, has helped me help IEGS climb up the search engine results pages.

The Future of Blogging

So although there’s a lot of discussion about the increasing significance of social media, let’s not forget the benefits of blogging. A site that’s regularly updated with a variety of content, primed for SEO with the right kind of keyword and link-building strategy, can go a long way to help you get where you want to be.

Even with words as common as “high school” – albeit in Swedish!

PS

The tough thing, of course, is staying there near the top, especially because Google can change their rankings on a whim. Still, for the foreseeable future this kind of result illustrates the power of blogging.

  • http://twitter.com/rdopping Ralph Dopping

    Hey Jon, that’s a great result. Does a unique name help you get there too? I would think so. Marcus Sheridan talks a lot about the titles of posts, video, etc and the strong ranking you can get from search.

    I personally should have done some “more” research on names before I started. There are other sites that rank higher than mine with the same name. There’s a great gaff, huh? Not only do I need to rank with great content, I have to compete on name for search results.

    Great results for your client. Bravo!

    • http://jontusmedia.com/ Jon Buscall

      Hi Ralph,
      I think it helps having “gymnasiet” in the URL but not massively because most schools have that in their website URL. Several thousand in a country like Sweden, if not more.
      I think the custom title tags and meta descriptions helps. That’s one of the great things about WordPress SEO plugins.
      I’ve also used the Scribe plugin a lot to assess the SEO level of the copy.

  • Ralph Dopping

    Hey Jon, that’s a great result. Does a unique name help you get there too? I would think so. Marcus Sheridan talks a lot about the titles of posts, video, etc and the strong ranking you can get from search.

    I personally should have done some “more” research on names before I started. There are other sites that rank higher than mine with the same name. There’s a great gaff, huh? Not only do I need to rank with great content, I have to compete on name for search results.

    Great results for your client. Bravo!

    • http://jontusmedia.com/ Jon Buscall

      Hi Ralph,
      I think it helps having “gymnasiet” in the URL but not massively because most schools have that in their website URL. Several thousand in a country like Sweden, if not more.
      I think the custom title tags and meta descriptions helps. That’s one of the great things about WordPress SEO plugins.
      I’ve also used the Scribe plugin a lot to assess the SEO level of the copy.

  • http://twitter.com/RogierNoort Rogier Noort

    Hey Jon.., congrats with the great result.

    I was thinking about keywords and search results after listening to your podcast with Mark.
    The pages/posts where you present the podcast do not have many words. A search on DuckDuckGo with “podcast mark schaefer” doesn’t yield any “jontus” results (in Google you’re third when I’m logged into Google+).
    Maybe an extract of the podcast could benefit the results? A full transcript maybe even more?
    What’s your take on this?

    I intend to do podcasts next year, hence the question…

    (Some disclosure: I work with a public website where we have to type everything out for accessibility purposes)

    • http://jontusmedia.com/ Jon Buscall

      Interesting!

      As of today that search term gets the show third (not logged in) in Google, and to be honest I put way more emphasis on Google than any other engine just because of the size of the traffic.
      The more transcript you put up, the better google ranks you. To be honest, it’s just a question of time and effort. I should really put more (Jay Baer does a full transcript). I just don’t have the time for it.
      Let’s try an experiment and I’ll see what I can do. Give me a week.

  • http://twitter.com/RogierNoort Rogier Noort

    Hey Jon.., congrats with the great result.

    I was thinking about keywords and search results after listening to your podcast with Mark.
    The pages/posts where you present the podcast do not have many words. A search on DuckDuckGo with “podcast mark schaefer” doesn’t yield any “jontus” results (in Google you’re third when I’m logged into Google+).
    Maybe an extract of the podcast could benefit the results? A full transcript maybe even more?
    What’s your take on this?

    I intend to do podcasts next year, hence the question…

    (Some disclosure: I work with a public website where we have to type everything out for accessibility purposes)

    • http://jontusmedia.com/ Jon Buscall

      Interesting!

      As of today that search term gets the show third (not logged in) in Google, and to be honest I put way more emphasis on Google than any other engine just because of the size of the traffic.
      The more transcript you put up, the better google ranks you. To be honest, it’s just a question of time and effort. I should really put more (Jay Baer does a full transcript). I just don’t have the time for it.
      Let’s try an experiment and I’ll see what I can do. Give me a week.