How to Make Your About Page Rock

One of the most visited pages on a business website is the “About” page; particularly if you’re using a blog as your main site.

I know this from looking at the analytics of numerous clients we work with. No matter what they’re selling, whether its products or services, the About page is usually up there in the top five pages of the most visited on their site.

Show Them Who You Are

One of my favourite tips to small business owners is to work hard on your about page. Often – especially if your overall site design isn’t as professional as you’d like – it can be the difference between appearing professional or not. It’s also an incredibly important place to connect with prospects and potential customers.

The golden rule of building connections on the Net is show people who you are, don’t just rely on telling them who you are.

A Great Example

I recently came across the website of Canadian marketer Tad Hargrave via a tweet. Now I don’t know Tad from Adam but it only took a few minutes perusing Tad’s About Page for me to get a strong sense of who he is and what he does. The page works really hard to build trust, a sense of personality, and it also gets his key value proposition across to first time visitors to the site, interested in checking out who this “marketing hippie” actually is.

In particular, Tad’s use of a very well edited video published on YouTube really works hard to show the visitor just who he really is.

To read the rest of this post, head over to The SM Collective – a blog about how small-medium sized businesses or independents/solos can find new ways to communicate and grow their business.