How to Use Email to Set Up a Sales Funnel

February 18, 2013 By Jon 1 Comment

I hope you are inspired by this episode to try using email auto-responders to sell your products and services.

I’m not talking about an ongoing newsletter here; instead, the focus is on a series of emails delivered over a short period of time: for example, less than a month.

Last year I launched an ebook about podcasting. The most successful sales campaign I’ve run for it has been the “free premium tips” I’ve offered by email. Subscribers receive 5 podcasting tips and on three occasions are invited to buy the ebook.

I recently launched a new Digital Marketing Audit for small businesses and once again I’m using a similar technique to help generate customers, although this time I’ve added a new ingredient to the mix, which I discuss on the show.