The Secret to Increased Landing Page Conversions

Buffer
January 5, 2012 By 4 Comments

Maximizing your landing page conversions is a serious business. Do you have Landing pages for your products and services that convert well?

Or are you struggling to get conversions from visitors to your site?

Landing pages are all about getting visitors who “land” on the page to do something: whether it’s sign-up for your newsletter, enquire about hiring you, download an ebook or purchase a digital product.

In this episode I discuss 5 simple changes you can make to maximize your conversion rates:

  • Why you need great headlines
  • The importance of removing distracting content & links
  • The benefit of dropping your main site header & navigation bar
  • What you can do to improve your sign-up forms
  • The need to split-test and analyze your data

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About Jon

Marketing and Communications Consultant. Head of Jontus Media. Podcaster. Life-long Liverpool FC supporter. Guarded by basset hounds.

  • http://soulati.com/blog Soulati

    This is so funny to me because yesterday I decided to see how many subscribers I had to my blog via Google reader. Uhmm, count them, there were 9. Then someone who said he subscribed made me feel a tad better and said that maybe that was only the count for Feedburner or some such nonsense.

    So, before I try to convert anything, I better face the roses and see if anything’s worth merit for metrics.

    Analytics. My last bastion to conquer. Sigh.

  • http://www.jontusmedia.com/ Jon Buscall

    Definitely check out Web Analytics 2.0 by Avinash K (Just google Avinash and you’ll find him). Best Analytics guru on the planet.

  • http://BasicBlogTips.com Ileane

    Hi Jon, great podcast as always. I just started using Aweber and building an email list. It’s interesting that removing the name field from the form increased subscribers. I might give that one a try. Thanks.

  • http://www.jontusmedia.com/ Jon Buscall

    I’ve really noticed an uptake. The only drawback is that it removes the name field from the email itself and that can cut down on the “personal” approach.
    It’s all about testing I guess to see what works best with your particular audience.
    Very best wishes,
    Jon