Is Facebook Broken For Business?

I’m struggling to appreciate the promoted posts “feature” of Facebook. All the Like-love we generated for a customer’s page seems to have vanished into the ether. Now we have to pay to get our video, photos or quips seen.

So in episode 74 of the Online Marketing & Communications podcast I look at how Facebook is making life difficult for (small) businesses.

There’s also some podcasting help and my first venture into the sharing economy.

Click the player to listen…

Podcasting Equipment for 250 USD

Jez asked what I would recommend for the would-be podcaster with a budget of 250 USD. I recommend the Audio Technica ATR2100, a dynamic, dual USB/XLR mic. I’d plug that into a usb mic pre-amp like dht eFocusrite Scarlett 2i2 or M.Audio Mobile Pre and get recording.

NB: I don’t use this set-up on this show. The OMC podcast is made with a Heil PR40 mic, a Soundcraft mixer EPM 8, recorded on a Zoom H4N and edited in Adobe Audition. Phew!

The Sharing Economy

This week’s show includes a very special offer. If you’re interested in starting your very own podcast, this is the episode to listen to.

Other Ways to Listen to the Podcast:

You can also find the show on the new Apple Podcast app.

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PS. Apologies from the Dog Studio. Tia and Digby make a bit of noise in the background.

  • http://www.roiforsales.com/ Michael Ashford

    I’ve actually developed quite a nice network of professional associates via facebook. You basically use facebook ‘groups’ that are related to you to find individuals with similar interest….works well with effort.

    Return On Investment (ROI) Training and Tools for sales professionals.

    • http://jontusmedia.com/ Jon Buscall

      Hi Michael,
      Thanks for joining the conversation. I’ve not used Groups in a business context. I’ve now put it on my ToDo list to investigate further. Thanks for the tip. If there’s a great group you would like to recommend, please share.
      Very best wishes,
      Jon

  • http://www.roiforsales.com/ Michael Ashford

    I’ve actually developed quite a nice network of professional associates via facebook. You basically use facebook ‘groups’ that are related to you to find individuals with similar interest….works well with effort.