This is purely anecdotal because I’m not going to give you the actual data, but I’ve noticed that all the comments a client is receiving for their blog posts are coming on their Facebook Fan Page.
The entire post is only available on the blog as there’s just a heading, a link to the story and photo on Facebook. That’s all.
But all the comments are being left on Facebook!
Tracking User Behaviour
Looking at the Analytics I can see that visitors from the Facebook Fan Page are clicking through from Facebook to the blog and then returning to comment in Facebook rather than on the blog itself.
What’s causing this?
Is it because users can’t be bothered to fill in the name / email details in WordPress?
Or is it because they see others commenting in Facebook and just follow suit?
Or is it because Facebook is THE place to discuss and engage?
Or perhaps the brevity of the comments in the example just work better on Facebook?
What Next?
It’s great that the Facebook Fan Page is active with lots of discussion but it would be good to have (some of) this on the blog too.
I’m tempted to install WP-FacebookConnect or Disqus on the WordPress blog to combat this as both allow users to comment with their Facebook account.
If you have any other suggestions as how best to combat this, please let me know.
In the meantime I’m left wondering: Do business bloggers have to take Facebook integration with their blog more seriously?












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