What if You’re Not B2B or B2C ?

Jenn Whinnem and her “I voted” badge

A listener to the show got in touch a few week’s back to ask about how to run a charity website and work with content marketing. Although it’s not something I’ve got specific experience of, I decided to ask my friend Jenn Whinnem onto episode 73 of the show.

Jenn is the Communications Officer at Connecticut Health Foundation in Hartford, CT. In her current role as communications officer, Jenn manages the web, social media and e-mail initiatives, and contributes to the overall web vision and strategy for the foundation.

Together Jenn and I try and explore the kind of strategies and approach you could benefit from if you’re working in an organization like a charity or a non-profit.

We look at the issues of:

  • content creation
  • targeting your audience
  • embracing technology

and how to interest a visitor to your online channels.

Click the player to listen…

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Connect with Jenn

Also, check out an example of Jenn’s video work for CT Health.

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PS: It IS episode 73 even though I say 72 twice at the start of the show….Duh

  • jennwhinnem

    Thanks Jon for having me. It was lovely to meet you over Skype!

    If I may – the firm we’ve been using for social media is Aggregate. LOVE THEM. Three thumbs up five if I can find the extra thumbs I’ll need.

    • http://jontusmedia.com/ Jon Buscall

      Brilliant Jenn. Thanks so much for sharing your experiences on the show.

  • http://twitter.com/Soulati Jayme Soulati

    Oh no; Sex Education and Bedsider!!! Booty trumps…XX…not gonna say it! And, then I lost my place to come over here and share my LOLs…what a fun interview. You can see why she is my pick as 2012 Social Media Woman Of The Year!! You guys #RockHot.

    • http://jontusmedia.com/ Jon Buscall

      LOL. I loved talking to Jenn. Like you, @suddenlyjamie and @MichelleQuillin, she has so much energy and enthusiasm as well as expertise. Love you guys.