If you are a consultant, coach or freelancer I know you’ve probably experienced dips in your income from time to time. It’s the nature of the business because when the economy dips, training and advice is often the first thing to go from company budgets.
- Wouldn’t you love to avoid more of these periods of down time ?
- Wouldn’t you love to show people, one-on-one just how much value you could bring to their business?
- Wouldn’t you want people to listen to the benefits of what you have to know?
If you answered YES to the these questions them I am really sure that you will benefit from this book and video training.
Coaching, consulting and freelancing are very reliant on information, sharing knowledge, strategy and tactics. All the same these kind of businesses typically do better online when you put content out that convinces people that you’ve got the information to help them succeed or grow in what they most care about.
A podcast is a great way of showing people what you know and how you can help them.
What’s more, a podcast isn’t like an advert in a newspaper or a banner on a website that quickly stops sending work your way. It stays on the Net and can be found time and time again by people looking for solutions or help to the things they really want help with. And with each listen you’ve got an opportunity to talk to them and show them what you know and how you could help them without coming over like a cheesy second-hand car dealer.
How Can I be So Sure?
Well, because I do this for a living.
I started podcasting back in 2010 after I put some audio content on my website to try and get more speaking work. Within TWO weeks of posting I was hired to speak about online marketing at two of the largest employers in Stockholm. I was hooked.
By refining my strategy and approach and increasing my production values, podcasting has become the second biggest source of lead generation for my business after referrals.
Podcasting has helped me win clients both at home in Sweden as well as abroad.
I’ve also won international recognition, winning the Best UK Business Podcast at the European Podcast Awards 2011 for a show I make for Karen Wild.
“Podcasting has opened up a direct, friendly channel to my potential clients, building trust in my brand and delivering it straight to their ears”
– Karen Wild, The Wild Paw Dog Podcast
Click the player to hear a sample from my show
In-Depth Help for the Price of a Cinema Ticket
Unless you’re already a successful music producer, you probably don’t feel too confident about recording and editing audio. You’ve never got behind a mixing desk or microphone before.
If your online marketing isn’t a massive success already you’re maybe unsure of how to add something new like audio to your overall marketing mix.
All for the price of a trip to the movies, I’ve designed Lauch a Podcast to give you exactly what you need to know to:
- and publish your podcast.
You’ll also learn:
- what microphones to choose from
- what you can use to record your show
- where to host your show so you don’t get hit by massive bills
- what to use to promote your show
Launch a Podcast is so much more than an ebook. It’s a DIY course in how to get from zero to full-speed-ahead with your very own podcast. Jon’s passion and generosity are evident in the volume and quality of information he shares. From choosing an idea and a format to selecting equipment and refining your mic technique, Jon covers all the bases and then some. If you’re thinking about launching a podcast, you need this guide. If you’re not thinking about launching a podcast, get Launch a Podcast anyway and pretty soon you’ll be on the bandwagon. I know I am.
- Jamie Wallace, Suddenly Marketing
Video Training Included!
Along with the 120-page ebook I’ve put together a series of videos to make it even easier for you to launch a business podcast.
Watch the Sample Video
A clip from the Launch a Podcast ebook / training tutorials
The videos show you:
- how to create a podcast in Garageband (Mac) or AdobeAudition (PC or Mac)
- how to prepare your podcast for publishing
- how to publish and promote your podcast
and also precisely how I record a show.
This benefit of these videos is that it’s just like scheduling a one-to-one consulting session with me except that you can watch the material again and again to ensure you understand some of geekery of podcasting.
You’ll see exactly what software I use, how I use it and I give you a tour of my podcast rig and show you the settings I use to get the same great sound quality as my own show.
NB. The video tutorials are made on a Mac; however, both Adobe Audition and iTunes, used here, are available on the Windows platform.
More Than a Book and Videos!
As well as all the geeky stuff, Launch a Podcast covers marketing strategy and gives you a clear insight into what you need to know about:
- targeting your audience
- researching your show
- planning every step of your podcast
- and ensuring you hit your target market.
“I’ve had the privilege of being a guest on several of Jon’s podcasts, and the experience is exhilarating. Jon is a master with this medium, and his topics are engaging and educational. I’ve been nudging him awhile to write THE BOOK, and, lo, he’s gone and done just that. I admire Jon’s expertise (I had to toss in another “e” word!), and I absolutely encourage everyone to click “buy now.” The breadth of content and teachings is exactly what’s needed to get to the next level of learning in this evolving channel.”
– Jayme Soulati, Soulati Media
My Guarantee to You
If you really don’t get anything helpful out of this 120-page ebook and video training kit within 14 days, let me know and I’ll refund your $15.99.
PS. If you let me know how to find an episode of your podcast after buying Launch a Podcast & Grow Your Business, I’ll have a quick listen and offer you some feedback on it for no charge.