Making Your Unique Selling Point Visible with WordPress

January 1, 2013 By 2 Comments
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If you’re looking to take your small business website to the next level in 2013 you might want to think about taking your blog off the front page of your site. Put it elsewhere.

When WordPress first came along lots of small businesses used WordPress as a great way to get a site up and running at minimal cost. WordPress was developed as a platform for blogging and so early versions of WordPress put rolling blog content on the front page. After all, that’s how blogs worked back in the day.

As web-publishing and blogging developed so did WordPress; more and more themes began to shift the focus of the front page onto key branding statements and graphics and pushing the blog to a separate section of the website.

A Clear Message on Your Front Page

In 2012 we continued to develop sites on WordPress for clients and the majority of them use the front page of the site to put the focus on the business’s unique selling point rather than blog content.

Designed by Jontus Media, launched 2012

Designed by Jontus Media, launched 2012

In December we launched an e-commerce site for a client built on the Genesis WordPress Framework. Although by default Genesis starts off with blog content on its front page we built a number of custom sales pages to fit around a blog.

The traditional blog is still extremely important as it is the core engine that drives traffic to the site with great SEO, thanks largely to WordPress SEO by Yoast; but WordPress’s landing pages and portfolio features, often overlooked by newbies, enabled us to develop an e-commerce site that doesn’t look like atypical WordPress blog.

WordPress Themes for Bootstrapping Businesses

If you’re looking to take your WordPress website to the next level in 2013 and get away from just having typical blog content and the ubiquitous right-sided sidebar on the front of your website, I recommend you take a look at WordPress premium themes like Agency, Executive or Outreach by the folks at StudioPress. They’re easy to customize and give you a strong platform to start marketing your business online.

The great thing about a turnkey theme is that it gives you a great place to start as you get your online marketing going; however, if you’re going to take things to the next level you’ll want to see how far you can customize your site.

All of the themes showcased in the Jontus Media portfolio are advanced customizations of the Genesis theme.

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Filed Under: webdesign
About Jon

Owner of Jontus Media, marketing consultant, lifelong Liverpool FC support and podcaster. Guarded by basset hounds .

  • http://www.linkama.com/ Kimmo Linkama

    Thanks, Jon. This needed to be said. I’ve long held the view myself that it’s stupid not to showcase your stardom on the first page if you’re selling something. The blog will more or less take care of itself a little further back, driven by long-tail search.

  • http://jontusmedia.com/ Jon Buscall

    Hi Kimmo,
    Happy new year !
    The flu got in the way of me commentating on this. Many thanks !

    Yes, it’s such an important approach. I think many of us small biz need to leave the concept of a “blog” behind and think of our business sites as websites that include blogs.
    Very best wishes,
    Jon