Podcasts – Why We Make Them

One of the great things about owning an iPhone is all the podcasts you can fill it with. Every time I go to the gym or walk the dogs I find time to listen to the latest instalments from:

why podcast

Essential podcasting equipment?

and many more.

Inspired by these talented podcasters I started experimenting with audio in the spring and even started my own podcast about Online Communications earlier this year.

Although many podcasters fade after a few episodes I’m not going anywhere, despite holding off on episode 5. It’s just that I’m holding off on releasing the next instalment as one of the things I’m doing this summer is building a proper studio in my office. Yup, the compulsive obsessive in me is an audio snob and I want to get this right. Especially as through my company I’ve been making podcasts for Stockholm University this spring and it looks like we’ll be continuing.

Coming Up on the Online Communications Podcast

I’ve already booked a few interviews “out in the field” here in Stockholm with some interesting Swedish marcom people (who all speak English). I’m also looking to do some Skype interviews once I’ve mastered the art of the “mix minus” as I want to talk to some of the leaders in the field of online communications, PR and marketing.
I’m also interested in finding a co-host for the show, which I plan to release each week when I’m officially back at work in August.

So Why Make a Podcast?

For me the bottom line is that a podcast is a brilliant way to connect with people. You can share information, enthusiasm and demonstrate your skills. In other words, it can be an excellent form of content marketing.

So why podcast? Why not! If you’re looking at introducing engaging content into your marketing portfolio, maybe it’s time to download a few podcasts and see just how useful they can be.

This post is #13 in a summer series of 31 Blog Posts in July
Image: FlickrCC

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  • http://about.me/Lindeskog lyceum1776

    Jon,

    Is “marcom” standing for marketing communication?

    I have started a new podcast at Blog Talk Radio. If you are intested in podcasts on small business topics, I recommend you to check out my compilation at Small Business Trends Radio. http://www.smbtrendwire.com/2010/03/01/100-best-small-business-podcasts-2010/

    • http://jontusmedia.com/ Jon Buscall

      Yup, that’s right. Thanks for the list.

      • http://about.me/Lindeskog lyceum1776

        Thanks for the information. I hope you will find some new podcasts to listen to in the list. Your post is a great inspiration and it gives me fuel for continuing my podcast show.

  • http://Martin.Lindeskog.name lyceum1776

    Jon,

    Is “marcom” standing for marketing communication?

    I have started a new podcast at Blog Talk Radio. If you are intested in podcasts on small business topics, I recommend you to check out my compilation at Small Business Trends Radio. http://www.smbtrendwire.com/2010/03/01/100-best

  • http://www.jontusmedia.com/ Jon Buscall

    Yup, that's right. Thanks for the list.

  • http://Martin.Lindeskog.name lyceum1776

    Thanks for the information. I hope you will find some new podcasts to listen to in the list. Your post is a great inspiration and it gives me fuel for continuing my podcast show.

  • freelancerant

    Like the “equipment” there. Must make for some interesting podcasts!

    I’ve listened to a couple of yours and they sound pretty fluid with no mistakes (good advice too). If you mess up or sneeze do you have to start over or do you use any particular software to edit them?

    Earlier today I did six or seven takes on my voicemail. I don’t think I’m cut out for podcasts.

    • http://jontusmedia.com/ Jon Buscall

      Cheers, J.

      When I mess up I usually clip out the mistakes in Garageband (Mac only). But I’m trying to get away from that to make my podcasts have that “live” sound. That’s also why I want to podcast with a co-host as it sounds more natural. Check out the FIR podcast with Shel Holtz and Neville Hobson. They’re brilliant. http://www.forimmediaterelease.biz/

      Because I use a condenser mic on the Zoom H4N it pics up every tut or breath as you speak. That’s one of the reasons I’m going over to a dynamic mic and mixer.

      Although I’ve been a lecturer for years and have no trouble speaking to audiences, speaking to a mic is a real skill and one I’m trying hastily to learn.

      Still, I won’t record with people in the office – yet!

  • freelancerant

    Like the “equipment” there. Must make for some interesting podcasts!

    I've listened to a couple of yours and they sound pretty fluid with no mistakes (good advice too). If you mess up or sneeze do you have to start over or do you use any particular software to edit them?

    Earlier today I did six or seven takes on my voicemail. I don't think I'm cut out for podcasts.

  • freelancerant

    Like the new layout too. Nice and tidy.

    • http://jontusmedia.com/ Jon Buscall

      Cheers.
      Have been playing with Headway. I wanted to make it easier to make custom landing pages.

  • freelancerant

    Like the new layout too. Nice and tidy.

  • http://www.jontusmedia.com/ Jon Buscall

    Cheers, J.

    When I mess up I usually clip out the mistakes in Garageband (Mac only). But I'm trying to get away from that to make my podcasts have that “live” sound. That's also why I want to podcast with a co-host as it sounds more natural. Check out the FIR podcast with Shel Holtz and Neville Hobson. They're brilliant. http://www.forimmediaterelease.biz/

    Because I use a condenser mic on the Zoom H4N it pics up every tut or breath as you speak. That's one of the reasons I'm going over to a dynamic mic and mixer.

    Although I've been a lecturer for years and have no trouble speaking to audiences, speaking to a mic is a real skill and one I'm trying hastily to learn.

    Still, I won't record with people in the office – yet!

  • http://www.jontusmedia.com/ Jon Buscall

    Cheers.
    Have been playing with Headway. I wanted to make it easier to make custom landing pages.