10 Reasons to Buck the Trend and Not Have a Business Facebook Page

We don’t have a Facebook Page at Jontus Media. And as it stands we’re not likely to, to be honest.

It’s not that I don’t think they’re worthwhile or important for business use –especially in the B2B sector. I’ve first hand experience running a couple of Pages for businesses and I’ve actually found them very successful community building (ok, lets be honest: marketing) tools.

Still, I think there are good reasons to avoid them like the plague. So in true devil’s advocate fashion, as is my want, without further ado here are my 10 reasons for you to buck the trend and not have a Business Facebook Page.

Give it a miss if:

1) You’re a small business that doesn’t have the manpower to juggle a blog, a Twitter account AND a FB Page.

2) You don’t want to spread yourself too thinly across social media sites. Better to engage 100% on Twitter and your blog, rather than try and cram in yet another social media channel.

3) You don’t fancy putting a widget on your website inviting people to join your Facebook Page – like 50 other companies with only 9 fans.

4) You don’t like Facebook’s privacy policies and the speed at which they change them without telling you.

5) You figure there’s not that much marketing value in putting your efforts into getting people to simply “Like” your brand. It’s not like people really want to hang out and get to know you. Unless you’re a really sexy brand, that is.

6) You want more control over the design and functionality of your online outposts.

7) You’d prefer to keep your blog as your resource site for customers.

8.) You’re not a B2C so you doubt anyone will get excited by competitions or giveaways.

9) Your demographic – Generation Y, possibly – are leaving Facebook.

10) You’ve believe that Mulder & Scully are investigating how Facebook are talking over the world.

Your turn

Why else would your business avoid the big F?

This post is #29 in a summer series of 31 slightly different blog posts in July