10 Reasons to Buck the Trend and Not Have a Business Facebook Page

Written on 07/29/10 by Jon Buscall in social media

mulder - scully - facebook

Mulder & Scully possibly suspicious of Facebook


We don’t have a Facebook Page at Jontus Media. And as it stands we’re not likely to, to be honest.

It’s not that I don’t think they’re worthwhile or important for business use –especially in the B2B sector. I’ve first hand experience running a couple of Pages for businesses and I’ve actually found them very successful community building (ok, lets be honest: marketing) tools.

Still, I think there are good reasons to avoid them like the plague. So in true devil’s advocate fashion, as is my want, without further ado here are my 10 reasons for you to buck the trend and not have a Business Facebook Page.

Give it a miss if:

1) You’re a small business that doesn’t have the manpower to juggle a blog, a Twitter account AND a FB Page.

2) You don’t want to spread yourself too thinly across social media sites. Better to engage 100% on Twitter and your blog, rather than try and cram in yet another social media channel.

3) You don’t fancy putting a widget on your website inviting people to join your Facebook Page – like 50 other companies with only 9 fans.

4) You don’t like Facebook’s privacy policies and the speed at which they change them without telling you.

5) You figure there’s not that much marketing value in putting your efforts into getting people to simply “Like” your brand. It’s not like people really want to hang out and get to know you. Unless you’re a really sexy brand, that is.

6) You want more control over the design and functionality of your online outposts.

7) You’d prefer to keep your blog as your resource site for customers.

8.) You’re not a B2C so you doubt anyone will get excited by competitions or giveaways.

9) Your demographic – Generation Y, possibly – are leaving Facebook.

10) You’ve believe that Mulder & Scully are investigating how Facebook are talking over the world.

Your turn

Why else would your business avoid the big F?

This post is #29 in a summer series of 31 slightly different blog posts in July

Related posts:

  1. How to Optimize Your Facebook Fan Page for Business
  2. Facebook Could Be Bad for Your Business
  3. 5 Reasons Your Business Blog is Failing
  4. Is Your Business Social?
  5. Why Use Social Media?

41 Comments - Leave a comment!
View Comments to 10 Reasons to Buck the Trend and Not Have a Business Facebook Page
  1. markwilliamschaefer
    July 29, 2010 | 21:24

    You sell adult diapers. Or coal.

  2. Jon Buscall
    July 30, 2010 | 02:33

    LOL :)

  3. Bonnie
    July 30, 2010 | 06:38

    other than the adult diapers thing… which might actually be popular with the changing FB demographic, reasons to NOT have your business on there could include time required to invest in customer research, acquisition and relationship building… much easier to search, find and engage on Twitter, leading to blog ;~D

  4. Jon Buscall
    July 30, 2010 | 07:45

    I'm with you on this one, Bonnie. I like the way Twitter helps you funnel prospects into your pillar content and landing pages. And blogs attract visitors through their natural SEO benefits.

    With the imminent arrival of the Facebook movie I'm predicting a backlash.

  5. Sarah Jo Austin
    August 3, 2010 | 14:00

    Thank you for sharing your opinion on this! I have a new B2B business, and I'm trying to justify why I should bother with a Facebook page when “everyone is doing it.” You're right: It's better to do one or two social media outlets well than to do a poor job across four or five. I'm off to reconsider how I'm managing the social media for one of my community organizations, too!

  6. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  7. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  8. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  9. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  10. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  11. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  12. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  13. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  14. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  15. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  16. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  17. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  18. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  19. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  20. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  21. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  22. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  23. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  24. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  25. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  26. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  27. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  28. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  29. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  30. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  31. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  32. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  33. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  34. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  35. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  36. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  37. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  38. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  39. Jon Buscall
    August 4, 2010 | 08:35

    Thanks so much for joining in!rnI agree with you: It’s so important to target what you want to achieve and balance that with the resources you can put into getting there. rnrnStart with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals. rnrnAll the best with your business :)

  40. Jon Buscall
    August 4, 2010 | 03:35

    Thanks so much for joining in!
    I agree with you: It's so important to target what you want to achieve and balance that with the resources you can put into getting there.

    Start with your end goal in mind and then look where your potential clients are. Then develop the integrated marketing strategy around those goals.

    All the best with your business :)

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