Mitch Joel talks sense about the commitment it takes to make social media work for businesses.
Social media takes commitment (flickrCC)
One of the strategies I’ve found that works when getting companies to stick with a business blog, for example, is to introduce a number of regular theme posts during a that act as a guideline. For example, make every Wednesday “Pic of the Week”. Taking and showing a picture that shows just what the company has been doing can be a great way of connecting with customers and showing the faces behind the product.
Regular theme posts also help generate reader loyalty because if your regular post is something they always check out – like a picture of the week or a regular weekly interview slot – people will return for more.
Of course, it’s important you don’t spoil the fun by forgetting to follow your schedule. You’ll be amazed how quickly people drift away if you don’t stick to what you started.
Spread Your Efforts
Because not everyone reads your blog, it’s also a good strategy to include regular posts on your Facebook Fan Page or Twitter stream. In this way the commitment you made to your blog can also help nurture the other social media channels you’re using.
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Couldn’t agree more! Nice post Jon!
i agree with you… social media is just like family… you cannot cut the relationship.. if you cut it… you may have problem when opportunity and benefit come from that social media..
@zuwairiaiman
I don’t think the ties of social media are quite as strong as family but it’s getting much closer. You have to respect the connections you make online if you’re a business because people can turn against you very quickly. Be nice, be helpful. I think that’s a lot of what it comes down to.